Cadbury Opens Tryouts for Their New 2024 Bunny

You can always tell that spring has sprung and Easter is right around the corner when you start seeing those delicious Cadbury eggs at your local grocery store. This also means we will start seeing adorable fur babies auditioning for their turn to become the iconic Cadbury spokes-bunny.

This year Cadbury having wannabe-bunnies compete in a bracket-style elimination tournament on Instagram which will start March 11. Fans will be able to chose the winner with rounds like the Round of 30 Cute and Eggcellent 8.

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Related: Cadbury Bunny Winner Announced and Everyone Is in Love

To enter, pet owners must follow @CadburyUSA on Instagram. Then they post a picture or video of their pet on their personal feed explaining why their fur baby should be the 2024 Cadbury Bunny. Entrants must post from a public Instagram account and tag the Cadbury brand, as well as use #CadburyBunnyContest in their post.

The prizes are pretty epic, and the winning pet will receive up to $7,000 in cash prizes and the opportunity to star in its next commercial. Finalists will receive fun prizes as well. Those who make it through the first round (aka the “Crème Sixteen”) will each win $100. The next round (“A Litter of Eight”) will each receive $200. The next round (Final Fur) will receive $400, the final two will each receive $800, and out of those two, the winning animal will walk away with $5,500.

Last Year's Cadbury Bunny Was a One-Eyed Rescue Cat

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Last year's spokes-bunny was a beautiful one-eyed rescue cat named Crash from Boise, Idaho.  Crash was rescued after a devastating car accident where he was severely injured and left with one eye. As he began to heal at a local shelter, his quirky, outgoing personality made everyone quickly fall head over heels for him, leading Crash to become their resident shelter cat. Crash charms and impresses people as they visit the shelter, performing tricks like high five – the purrfect preparation for his starring role in the Cadbury Clucking Bunny commercial.

We can't wait to see all the adorable entrants for this year!

Submissions are open now, and you can find all the official rules here.

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