Spoiler alert: This post contains plot details for the Euphoria Season 1 finale.
HBO’s Euphoria has only been on air for one season, but the dark teen drama has already captivated viewers. Zendaya’s performance as Rue Bennett has been particularly affecting—especially given the major cliffhanger in the Season 1 finale. Now, you can officially buy Rue’s hoodie to tide you over during the wait for Season 2.
HBO is currently selling a zip-up maroon hoodie that’s nearly identical to the one that Zendaya’s character wears in the series (with an added Euphoria logo for good measure). The sweatshirt retails for $44.95 and is sure to have fans feeling emotional.
As fans of the series know, the iconic zip-up is a crucial part of Rue’s identity. She wears it almost constantly, to the point where it seems like part of her character. Zendaya herself seems to have grown attached to the hoodie: On August 4th, the actress tweeted a picture of herself wearing the sweatshirt for the first time since filming wrapped.
“Safe to say I’m deep in my feels lol,” she wrote.
Wore Rue’s hoody today, haven’t worn or washed it since we wrapped. Safe to say I’m deep in my feels lol— Zendaya (@Zendaya) August 5, 2019
It turns out that the hoodie has an even greater significance for Rue. In an emotional reveal during the Season 1 finale, viewers realize that it belonged to her father, who died of cancer. To make the moment even more heartbreaking, BuzzFeed notes that Rue’s crush, Jules, teased her for always wearing the hoodie earlier in the episode, saying, “The fact that you usually dress like Seth Rogen, although you make it cute sometimes, crushes my soul.”
Fans couldn’t handle the poignant twist.
So I was rewatching euphoria and i just noticed Rue’s dad wearing the hoodie when she was born and that hoodie was the first thing she took when he died. Im not crying at all 😭😭😭#Euphoria @euphoriaHBO pic.twitter.com/acU69jNJw7— robby🎢🎡 (@_rosemanis) August 6, 2019
jules pointing out rue's clothing being hoodies and comfort clothes earlier in the ep only to call back to the hoodie rue wore in the first ep turning out to be her deceased father's....... ma'am #EuphoriaHBO #EUPHORIA pic.twitter.com/lWh1aoDRPl— ana (@_CJVY) August 5, 2019
I didn’t realize this hoodie belonged to Rue’s dad pic.twitter.com/ql0EKw0CKv— Penny Proud (@hey_ambermaria) August 6, 2019
rue’s fucking hoodie. was her dad’s hoodie. fuck— َ (@sabrinasnat) August 5, 2019
Some wanted the hoodie for themselves.
i’m tempted to get rue’s hoodie but i’m also broke so— bella (@stealthtingle) August 8, 2019
did i buy a plain maroon hoodie just bc it looks like rue’s? yes, yes i did https://t.co/WEwuDykr4n— scoops ahoy bitch ⎊ (@reintulreym) August 5, 2019
Others objected to its commodification.
rue’s maroon hoodie represents her safe space she retreats to when moving thru depressive moments in her life & is deeply tied to her fathers passing, so its kinda weird to see ppl commodifying it as a euphoria merch piece and just dismissing the weight there idk #EuphoriaFinale— elle oh elle (@yoshiyokai) August 6, 2019
Even if I could get it (you don't ship worldwide 😔), there's no way I'm paying nearly £37 for a freaking *hoodie*. I get that it's Rue's hoodie, but that's still a little bit ridiculous. Pretty sure Zendaya believes in affordable merch for fans; clearly HBO doesn't 😒— Beeba K Smith 🐲 (@AsroltanBeeba) August 6, 2019
$45?!??? the audacity. we’re not pretending the hoodie she wears in the show isn’t $10 from walmart. pic.twitter.com/xB8JclGcDJ— trini ☆ﾟ.*･｡ﾟ (@tkalovell) August 5, 2019
We can’t wait to see how Euphoria Season 2 will unfold. But for now, we’re still trying to emotionally process the backstory of Rue’s hoodie.