Burberry, Tricker’s Join Forces to Showcase British Craftsmanship in Footwear
TRICKER’S AND TREAT: Burberry and British shoemaker Tricker’s have partnered on a line of brogues, Chelsea boots and Derby shoes in shades ranging from black, vine, and aubergine to camel in calf leather and camel suede.
All of the shoes are made with a leather welt to allow the sole and upper to be stitched to the insole, allowing for future refurbishment and repair. Each shoe is finished with a rubber sole as they’re designed to be worn anywhere.
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The two heritage British brands share an affinity for the outdoors and the collaboration builds on chief creative officer Daniel Lee’s vision for his debut fall 2023 show that subtly touched upon an explorer’s wardrobe by way of the hot water bottles; faux fur-collared trenchcoats, and blankets worn as layering pieces.
To celebrate the collection, Burberry will be taking over the window of Tricker’s on Jermyn Street.
Tricker’s was founded in 1892 and holds a royal warrant, just like Burberry. All shoes are produced from beginning to end at its factory in Northampton, which is a Grade II listed building where the 2005 film “Kinky Boots” was filmed starring Joel Edgerton and Chiwetel Ejiofor.
Since Lee’s takeover, Burberry has doubled down on craftsmanship and Britishness, taking the brand back to its roots.
When chief executive officer Jonathan Akeroyd laid out his strategy during a presentation last November, he said he wanted the brand to be “desirable and relatable,” with product sitting front and center, a renewed focus on “femininity” and an emphasis on underdeveloped categories such as footwear.
Akeroyd’s ambitions are to take Burberry’s revenue to 5 billion pounds in the long term, fueled by a much bigger accessories business.
The newly reopened Burberry flagship on New Bond Street is helping to shape that vision with the ground floor’s windows dedicated to accessories.
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