Bulova and Complecto Link to Release Limited-edition Watch
Complecto, a watch platform focused on inclusivity, is teaming up with Bulova for a limited-edition timepiece: the Complecto Jet Star.
“We have engaged with Complecto since their conception and hold the same core values. It was only right to be the first to collaborate with them on a special timepiece that celebrates both of our commitment to cultivating authentic relationships rooted in community and culture,” said Jeffrey Cohen, president of Citizen Watch America, which owns Bulova.
More from WWD
Veja Partners With Dover Street Market on Sneaker Collection
Disney Features Fashion From Marc Jacobs, Daniel Roseberry and More in Charity Auction
The Complecto Jet Star watch embraces design elements from a Bulova archival piece that dates back to 1973. Highlights include a turtle-shaped stainless steel case in 40mm, a gray dégradé effect dial, a domed sapphire crystal with an anti-reflective coating, luminous hands and cabochons at the hours, and 50-meter water resistance. It is powered by the Bulova Manufacture Precisionist High Precision Quartz movement.
“Bulova has been a champion of inclusion and equality for decades. Their advertisements supporting equal pay for women in the early 1970s were groundbreaking then and remain as relevant as ever in 2023,” said Complecto founder Jason Gong.
Priced at $750, the Complecto Jet Star is available for purchase now via Bulova’s e-commerce site. The timepiece, which will be limited to 100 pieces, will come as a set with two additional custom straps — a Bulova black leather strap with orange contrast stitching and a bespoke Delugs charcoal Alcantara strap with light gray contrast stitch and orange rubber lining — both embossed with the Complecto logo.
“It wasn’t surprising that Bulova was the first watch brand to recognize and support Complecto‘s efforts to reimagine the industry through a more diverse, inclusive and accessible lens. The Complecto Jet Star LE is the result of two brands sharing the right values and vision at the right time,” Gong said.
Best of WWD
