Bulgari Celebrates New Necklace and Collaboration With Save the Children
Bulgari and Save the Children celebrated their 15th anniversary working together on Wednesday night at Casa Cipriani in New York with an intimate cocktail party hosted by Veronica Bulgari.
The fine jeweler brought together a group of industry executives and creatives to celebrate the charitable milestone. During the 15-year partnership, Bulgari has raised $105 million benefiting roughly 2 million children in 37 countries, aiming to provide educational opportunities, youth empowerment, emergency responses and to fight against poverty.
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“I vividly remember when we began the partnership and I remember thinking — I had children who were quite young — and I thought this is what we should be doing, supporting children,” Bulgari said during the event. “It’s such an important cause and it’s our future. They are the most vulnerable in our world. I also think it was one of the first partnerships and, really for a big company, to start giving back and really doing it with rigor and seriousness. Now 15 years later, we can say that we’ve accomplished that and will continue to do so.”
In addition to the cocktail party, Bulgari celebrated the anniversary with the release of a new pendant necklace as part of its Save the Children collection. The necklace was showcased in Bulgari’s #WithMeWithYou campaign starring Anne Hathaway, Law Roach, Eva Herzigova, Jon Kortajarena and Beatrice Venezi.
“The Bulgari partnership helped build Save the Children in Italy because it gave us credibility, it gave us a reputation where we started from scratch there,” said Janti Soeripto, the president and chief operating officer of the organization. “We started in Italy only in the late ’90s, early 2000s, so having Bulgari with us side-by-side gave us so much more than the funding, the brand, the awareness, the events, the amazing collection that brings so much to so many, but it also gave us a real foundation and a circle of support in Italy, which is now one of the strongest countries in the Save the Children global movement.”
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