This New Budweiser Father's Day Commercial Is An Emotional Tribute To Step-Dads Everywhere
For those of us who don't have them, step-fathers are often forgotten figures who step up to the plate and serve as great role models to the children in their lives. That's why Budweiser has announced that this Father's Day, the brand "wants to shine an unexpected light on fatherhood” by "toasting step-fathers who love their stepchildren like their own.”
The beer company's latest commercial highlights three pairs of step-fathers and step-kids, all of whom discuss their journeys toward building a strong and solid relationship. As you can imagine, it wasn't always easy for them to understand and appreciate one another.
One young woman named Chloe recalls her "mom would try to get us to act like father and daughter, [and] I was not having it. I don't need this other person trying to come in, and be my dad." For her, having a step-father ruined her dream of her parents getting back together, and she really wasn't willing to give him a chance. That sort of frustration can obviously also make a step-father's life pretty difficult to navigate.
So while everyone seems to agree that this type of relationship is never easy, it's clear that today, these families have so much love and respect for one another. In fact-as the commercial eventually reveals-that's why they're on camera! These kids are there to ask their step-dads to legally adopt them! Are you kidding me?! 😭
Please watch this and try not to cry. Seriously, try.
It also feels important to note that Budweiser's announcement to donate $1 to the Step-Family Foundation for every social media comment posted on content related to this campaign is everything! What a way to get people involved.
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