Bryce Hall's 15 Seconds of Fame, by the Numbers

This story is part of The 2020 Project, a Men's Health special project that explores the lives of 20 different 20-year-old men across America. To learn more about the others, go here.

BRYCE HALL'S mission is to go viral—at any personal cost. He pranks himself, mocks others, pranks himself more. He says “bro”—a lot. Lest you forget what he stands for, there’s the line of branded merch to buy and energy drinks to guzzle. Those would be Party Animal and Ani.

“I practice authenticity,” Hall says, although he deploys the phrase like a general disclaimer. “I put out everything so that the toxic world of cancel culture can’t cancel me, because I already say it myself.” The result is more than 12 million followers on TikTok, with millions more on YouTube, and even his own invitation to a viral-hit-making incubator: He resides at Sway House, a sort of modern frat for influencers, who live together in Los Angeles to collaborate whenever.

If Hall comes off as everything wrong in the world, you probably didn’t grow up at a time when follower counts and spon-con became #goals for the young and entrepreneurial. It’s hard to say where exactly Hall falls in the social-media hero-to-villain spectrum. He’s not challenging the pope to boxing matches, but he’s also not using his platform to fight inequality or injustice. He’s just the latest iteration of a PG-13 bad boy, flexing hard for his mostly female fan base.

In seven years, that always-on, rarely filtered persona, splashed across sharing platforms like Vine that rose and fell with Hall’s own life, has also forced him to think more about how to catch fire without spontaneously combusting.

Here are eight numbers that chart his virtual climb to IRL stardom.