Brides Are Wearing Multiple Looks on Their Big Day—Here's How to Pull It Off

With the many-dress trend, brides are opting for three or even more unique looks on their big day.

When it comes time to plan your wedding, key details like your wedding dress and bridal accessories are often some of the most fun and meaningful aspects to think about. Of course, it's natural to have one key bridal look that makes you the glimmering star of the show of your celebration—as you should be! But in recent years, many brides have opted for not just one or two looks—now, they're beginning to opt for three or even more wedding outfits to truly make it an experience not just for themselves but for their guests. Ahead, we spoke with wedding planners and experts who explain what this trend is and what you should consider if you're thinking about adding more outfits to your big day.

Related: 17 Wedding Trends You'll See Everywhere in 2024, According to Experts

What Is the Many-Dress Wedding Trend?

In recent years, it's not uncommon for brides to have one dress for their wedding ceremony and then change into another dress for their reception. This particular aspect of this trend is not new by any means, but brides have begun kicking it up a notch further by adding even more outfits to the day—sometimes three or more. "It is a slowly emerging new trend that's becoming more popular, especially in California," says Aurelija Gintaliene, co-founder and COO of Breezit, a wedding vendor community specializing in planning. "Many brides that we've worked with in the last year liked to change their dress before arriving at the wedding reception and then again after midnight. Usually, the shift of the mood of the party is the reason for that as well. Some brides even opt for changing into something colorful (not white) after midnight."

In some cases, the reason for the multiple outfit changes is purely for aesthetics and comfort; in other cases, it's a nod to cultural tradition. "I have had a few brides change into three outfits," says Erica Casner, owner and lead planner at One 15 Events. "There have been brides who wear a cultural garment for their cultural ceremony, a traditional white dress for their Western ceremony, and then something more fun or sparkly for their reception."

Related: 9 Wedding Dress Trends for 2024, From Corsets to Dramatic Trains

Why You Should Consider Multiple Outfits

Besides being a fabulous way not to have to choose between two or three favorite wedding looks, there are a couple of practical reasons brides might want to consider more than one gown. "The primary motivation behind brides choosing multiple looks on their wedding day often comes from a desire for comfort," says wedding planner Kristen Kane. "While they adore a formal gown, they also seek the freedom to move effortlessly on the dance floor." Because let's face it—that sleek mermaid dress or classic princess ball gown is most likely not the easiest or most comfortable thing to dance in. "Wedding dresses aren't traditionally comfortable, so being able to swap to a short dress or pants has become a big trend," says Casner.

And for brides who opt for a third outfit change? Sometimes, it's just about adding a bit more drama and sparkle to the day. You might see a formal gown for the ceremony, a shorter or more flowy dress for the reception, and then—surprise!—a colorful or sexy number for the afterparty or sendoff. "Many brides swap outfits because it adds a bit of excitement and drama to the event and keeps the guests on their toes," Casner says. Wedding planner Lee Ramsay agrees, noting that there are so many phases that might deserve their own look. "A traditional wedding includes many phases throughout the day: getting ready, the ceremony, cocktail hour, reception, and an afterparty," says Ramsay. "Unique looks for each event make the celebration even more fun for the bride and guests—everyone loves a surprise!"

If you do decide to change into another wedding look or two, you'll also have the added benefit of a range of different styles for your photos. "Some brides also select different outfits to seize varied photo opportunities," says Kane. "This trend has been around for about a decade, but its popularity has significantly increased in recent years."

Best Times to Change Outfits During Your Wedding Day

So, you've decided you'd like to have two or three bridal looks during your wedding day—now you have to think about when to change into these outfits and how to plan that into your wedding day timeline. "The best time for a bride to change her outfit largely depends on the flow of the day and personal preferences," says Ramsay.

One thing to keep in mind is your photos—you might have a certain vision of yourself in, say, your traditional wedding gown for your first dance versus your more casual reception dress. That being said, most planners agree that changing outfits between the ceremony and the reception or right after dinner is usually best for the second outfit. "I often suggest a change just before the dance party really begins, as this signals that it's party time!" Ramsay says.

Changing into the third outfit might come just as the reception is about to end and move into the after-party. "Another popular time is before the late-night party segment, if applicable, introducing a more relaxed or whimsical attire that reflects the day's celebratory crescendo," says wedding photographer Jeffrey Wang.

Related: 35 Reception Dresses Brides Changed Into for Their Parties

Things to Keep In Mind If You Have Multiple Wedding Outfits

You'll want to remember a few key things if you opt to wear more than one wedding outfit.

Think About Undergarment and Accessory Needs for Each Outfit

Different dresses, gowns, or pantsuits almost always require different types of undergarments, so be sure you have those on hand for each change. "Make sure you think about what elements are needed for each outfit and which elements can be shared between both," says Casner. "Items like undergarments, shoes, and jewelry may be shared depending on the outfits, but in some cases, different undergarments are needed for the second outfit."

Consider the Setting of Each Phase of the Day

A church ceremony might call for a more demure, classic look, while the reception space is a little less traditional, lending to a more modern outfit. Each phase of the day is unique and should be treated as such when planning outfits around it. "For the ceremony, a classic and elegant gown may be fitting," says Ramsay. "Then, for the reception, a sleek and contemporary ensemble could be ideal. Going all out in sequins or feathers is a perfect afterparty look. It's all about creating a cohesive yet distinct aesthetic that reflects the bride's vision."

Build Time Into Your Schedule to Change

Don't leave your changing time to chance—allot a specific amount of time dedicated to your outfit changes. "Make sure to allocate a few minutes in your timeline if you plan to change your attire," Kane says. "Additionally, appoint a bridesmaid to help you with the outfit change."

Related: Our Wedding Planning Timeline and Checklist Will Guide You Through Planning Your Big Day

Prioritize Comfort

You should be comfortable on your wedding day, so that you can focus on what truly matters—enjoying your wedding with your new spouse surrounded by family and friends. Therefore, make sure that you outfits don't hinder you from being comfortable. "My top tip would be to plan ahead and prioritize comfort and mobility," says Ramsay. "Ensure that each ensemble is tailored to perfection and allows for ease of movement, especially if there are multiple changes involved."

Experiment and Have Fun

If you're going to have more than one bridal look, then you have the freedom to try different styles. "Don't be afraid to experiment with different styles and silhouettes to find what truly resonates with you," Ramsay says. "And most importantly, embrace each look with confidence and joy—it's your day to shine!"

Read the original article on Martha Stewart.