Brewfest Vibe: Second-year event hoping to expand on initial success
(PORTLAND TRIBUNE) — When the staff at the Clackamas County Event Center wanted to rebrand the old Food, Wine, and Brew Festival into something new, they landed on a pretty good idea.
In 2023, the inaugural Canby Brewfest kicked off with a pair of sold-out days and plenty of positive feedback about the change. It was a welcome reaction as staff wanted to create a more focused event, highlighted by beer tasting, music and the chance to enjoy it all in a relaxed atmosphere.
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Mission accomplished. With the 2024 event slated for May 10-11 at the fairgrounds in Canby, the excitement for year two is building.
“I thought it (first year) went great,” said Catrina Smith, special events manager for the event center. “We were not expecting to sell it out, but the fact we did was amazing. I liked it way better than the old Food, Wine, and Brew Festival. We want it to feel different – people sampling beers, listening to music, just having a good time. I think we succeeded.”
Succeeded indeed. The event capped each night at 800 attendees and sold that out easily. For 2024, there will be no cap on attendance. The only question will be whether the event is outdoors or inside. The weather, Smith noted, will decide that.
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