Breast Cancer Awareness Month 2023 Collections From Brands That Give Back
Since 1985 Breast Cancer Awareness Month has taken place every October in the U.S. The annual campaign, launched by the American Cancer Society, seeks to raise funds for research, cures, treatment and prevention of a disease that affects nearly 240,000 people each year. The cause is frequently symbolized by a pink ribbon, a tradition started by Evelyn Lauder’s Breast Cancer Research Foundation in 1993.
In celebration of BCAM, WWD is compiling launches that give back to breast cancer charities this year. Keep checking back for updates.
More from WWD
William P. Lauder, Elizabeth Hurley Look Back on 30 Years of Breast Cancer Activism
BCRF to Honor the Estée Lauder Cos. with Sandra Taub Humanitarian Award
Tifosi Optics
The eyewear company is offering six of its most popular styles, including aviator and Wayfarer frames, in new pink colorways. Priced from $29.95 to $34.95, all items from the Breast Cancer Awareness collection are available to shop now, so they can be worn in time for events like breast cancer runs, rides and fundraisers.
Impact: Tifosi’s Breast Cancer Awareness collection supports the Lynn Sage Breast Cancer Foundation. A portion of proceeds from each sale will be donated to the nonprofit, which funds breast cancer research and education outreach.
“Tifosi stands for Super-Fan in Italian and we, at the Lynn Sage Breast Cancer Foundation, are superfans of Tifosi,” said Lynn’s daughter and founder of the foundation, Laura Sage, in a statement. “Their enthusiastic support of our goals to prevent, treat and eradicate breast cancer are unparalleled.”
Diarrablu
The sustainable clothing brand is releasing nine new art prints designed by Diarrablu founder Diarra Bousso. Available to purchase framed or unframed, the prints range in price from $36 to $295. Each piece is printed on high-quality, durable matte paper.
Impact: All of the profits from select framed and unframed art prints will be donated to the Susan G. Komen Foundation during the month of October.
Etoile
Etoile is known for their high-end selection of beauty storage products. In celebration of BCAM, the company will donate a portion of the proceeds from their Lavender Pink line (priced from $45 to $130), which includes vanity, travel and clear makeup cases.
Impact: Etoile will be donating 15% of their profits from their Lavender Pink makeup bags and vanity cases to the Breast Cancer Research Foundation. Additionally, the first 50 customers will receive a gift with purchase from beauty brands Pixi, Ogee and Loving Tan.
Lisa Maree
Clothing retailer Lisa Maree’s Heart collection features a selection of crochet bikinis ($165-$185), a crochet crop top ($185) and leather mini skirt ($249).
Impact: 50% of all sales from the Heart collection will go to the Breast Cancer Foundation.
Kay Jewelers
The jewelry brand is releasing a limited-edition box set which features a pink lab-grown opal necklace, earrings, and ring in sterling silver ($279). It will be available for the month of October while supplies last.
Impact: For the third year in a row, Kay is partnerning with the Breast Cancer Alliance, donating $20 from each sale of the box set.
“This remarkable charity continues to change the lives of those suffering from breast cancer with the help of their surgical fellowships and community outreach,” said Bill Brace, president of Kay Jewelers, in a press release.
David Yurman
David Yurman’s limited-edition assortment of pink jewelry includes two new designs from the Sculpted Cable collection: a Sculpted Cable Tag ($275) and Sculpted Cable Pinky Ring ($275), both in stainless steel with pink enamel.
Impact: For the month of October, 20% of sales from these new designs will be donated to the Breast Cancer Research Foundation. David Yurman will also donate 100% of net profits ($16 per bracelet) from sales of its pink rubber Cable Bracelets ($20) to BCRF on an ongoing basis into 2024.
Lilly Pulitzer
The clothing and accessories brand debuts their latest Print with Purpose, “Pinkie Promises,” in honor of BCAM. The tropical paisley pattern is available on a variety of Pulitzer products including blouses and pajamas.
Impact: Lilly Pullitzer pledges $25,000 to the Breast Cancer Research Foundation.
Apaya
The sustainable accessories retailer has released the Pink Anastasia bag ($300). Woven with Iraca Palm, it comes adorned with pink flower appliqué details.
Impact: 100% proceeds from the Pink Anastasia bag throughout the month of October will benefit Susan G. Komen.
Betsey Johnson
Johnson, a breast cancer survivor, is joining forces with Miley Cyrus’ nonprofit, Happy Hippie, for BCAM. The designer’s Pink collection features 33 different products, including handbags, shoes and accessories.
Impact: $1 from every purchase will be donated to Happy Hippie.
Jane Win
Jane Win has reissued their Share the Love coin necklace ($278), made of sterling silver and dipped in 14 carat gold.
Impact: 20% of the sales price will benefit Breast Cancer Alliance.
Modern Picnic
Modern Picnic has re-released their limited-edition Pink Croc collection, which includes two sizes of the brand’s insulated lunch totes ($159-$189) featuring the faux animal skin.
Impact: 20% of all proceeds will be donated to The Pink Agenda, a nonprofit committed to raising money for breast cancer research and care.
Marrow
The fine jewelry company’s BCAM launch includes two styles of rings ($800) and a pair of small hoop earrings ($600), which are made from enamel and solid white, rose or yellow gold.
Impact: Through Oct. 31, 10% of each purchase is donated to Shades of Pink Foundation California, which provides monetary assistance to women seeking treatment for breast cancer.
Tiare Hawaii
The bohemian brand released their off-the-shoulder Brooklyn Maxi Dress ($118) in a pink gradient pattern pegged to BCAM.
Impact: 50% of sales will go to the Breast Cancer Research Foundation.
Cupshe
The clothing and swimwear brand has compiled a series of pink items ($11.99 to $39.99), including sweaters, dresses and bikinis with a portion of the proceeds going to charity.
Impact: 100% of the profits will go to The Know Your Lemons Foundation and Season for Squeezin’. The former, established in 2014, is dedicated to improving early detection of breast cancer through educational programs. Founded in 2023, Season for Squeezin’ encourages women to perform breast exams on a regular basis.
Paula Rosen
Paula Rosen has debuted their Pink is an Attitude collection: a set of three pink gold vermeil pendants ($220 each) adorned with pavé diamonds.
Impact: 100% of the proceeds will go to the National Breast Cancer Foundation, which provides early detection screenings, including mammograms, and promotes breast health education.
Sleeper
The Ukrainian brand known for their luxe, versatile sleepwear has released a BCAM campaign photographed by Kyiv native Sonya Sem. A portion of the proceeds from several pink styles including dresses, pajama sets and accessories will be donated to charity.
Impact: 10% of sales revenue from Sleeper’s BCAM collection will be donated to breast cancer patients in Ukraine.
Awe Inspired
Founded by three-time breast cancer survivor Jill Johnson, Awe Inspired’s BCAM release features a gold vermeil coin pendant with a pink topaz stone. Proceeds from sales of this necklace ($145), as well as the Moonstone Goddess Necklace ($155), will go to charity.
Impact: 100% of the proceeds from each sale will be donated to CancerCare, which provides counseling and financial assistance for people with cancer.
Enso Rings
The silicone ring brand has released a collection of shimmery pink bands in honor of BCAM. The Pink Diamonds Elements Rings ($39.99) come in a variety of sizes and are available to purchase through Oct. 31.
Impact: 20% of the collection’s proceeds will go to the American Cancer Society.
Birkenstock
Birkenstock collaborated with celebrity stylist Leslie Fremar to reveal a pair of BCAM-themed Arizona sandals in a velveteen pink variety ($110). They’re only available to purchase during the month of October.
Impact: 20% of the profits from each pair sold are being donated to the National Breast Cancer Foundation.
Nirvana Super and Ping Pong Surf Club
Beverage company Nirvana Super has teamed up with clothing retailer Ping Pong Surf Club to launch a line of collaborative merchandise. The collection includes a hat ($50) and a t-shirt ($45) featuring a Nirvana Super-themed version of Ping Pong’s “Le Surf” branding.
Impact: 20% of sales from the Le Super collection and 10% of sales from all Nirvana Super beverages will go to The V Foundation, which is committed to cancer research.
Roberto Cavalli
The Italian couturier celebrates BCAM by donating a portion of proceeds from sales of its coveted crystal-encrusted Roar Bag.
Impact: Roberto Cavalli will donate to breastcancer.org.
Johnny Was
The boho clothing brand has debuted a special collection of products in honor of BCAM. The Hope Blooms line includes a botanical print blanket ($230), pajamas ($198) and a teddy bear ($48).
Impact: A portion of the proceeds from sales of any Hope Blooms item goes to breast cancer research and treatment organizations Cancer Cartel and Memorial Hermann.
John Hardy
Luxury jeweler John Hardy is supporting BCAM for the fourth year in a row with their Pink Collection, which includes a rose gold cuff ($6,200), a pink sapphire ribbon pin ($195), a pave pendant necklace ($1,195) and chainlink pave bracelet ($650-$850).
Impact: 20% of the listed purchase price from each product will be donated to the BCRF upon sale.
Wolford
Wolford has created a limited edition pink colorway of its iconic Colorado Body ($295) and Satin de luxe Tights ($95) with a percentage of sales contributed to its respective charity partners throughout the month of October.
Impact: A portion of proceeds will go to the BCRF and the IEO-Monzino Foundation.
Best of WWD
