This Brand Can Help Turn Your Bed Into the TikTok-Famous Cloud Bed (& Save You Thousands of Dollars)
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If you ever find yourself on the home decor side of TikTok or scrolling through interior posts on Pinterest is your jam (hi, me!) — chances are you’ve stumbled upon the viral cloud bed aesthetic. It’s the one where the bed looks like a soft cloud effortlessly resting on the floor, just inviting you to collapse on it. Originally made famous by Restoration Hardware — with their frame that costs over $3,700(!) — the internet has been in a chokehold trying to achieve the same look without the expensive price tag. The solution? The TikTok-loved homeware brand, SoftFrame Designs.
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What makes SoftFrame so unique — and a fraction of the price of Restoration Hardware — is its easy installation and adaptable design. Instead of buying a brand new or expensive bed frame, like with RH, SoftFrame works with the bed frame or box spring you already own. All you have to do is place the bed frame over your box spring, set your mattress on top, and voilà! You have a brand new bed that looks just as good as the designer option, but for an incredible price.
With SoftFrame, you can choose from three styles — Classic, Ultra, and Luna — and add a matching headboard that you can purchase separately or as a set. All styles are available in sizes Twin, Full, Queen, King, and California King, with seven fabrics. They even have styles for kids!
Ultra Bed Frame in Full
$500
The Classic style is as close to the RH version as possible. With its two-and-a-half-inch thick panels, it’s perfect for the minimalist. On the other hand, the Ultra version is similar in style but with a wider, softer base that gives it a more luxe look. But my personal favorite is Luna. Its design has curved edges that give it that soft cloud look that I would love to have in my bedroom — and I’m for sure not the only one.
The term “SoftFrame Bed” has over 55.4 million views on TikTok with plenty of videos reviewing the aesthetically pleasing frame, from unboxings on how to set it up to why they absolutely love it so much. “I’m obsessed with how it’s turned out,” one TikToker said in a video about the Ultra Set. “I wanted something very classic and chic-looking, which was definitely achieved with the help of SoftFrame Designs. I couldn’t be more in love.”
And there are plenty of other shoppers who love it, too. “Luna is the perfect bed frame. I have a small bedroom, so it fits perfectly while looking great,” one shopper wrote on the SoftFrame site. “It was the easiest furniture to put together and arrived early, too.”
“This will always be my go-to option for my house. This is my third purchase, but I just bought it for my daughter this time,” another shopper wrote. “She loves these frames and the color options, so you can imagine the indecisiveness of a preteen, but as long as they remain affordable, I will be making purchases!”
Before you go, check out these chic cookware brands that give Le Creuset a run for its money:
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