Brad Pitt Is Launching a New Gin With a Famed French Winemaker
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Up until now, tequila has gotten all of the biggest celebrity names—George Clooney, The Rock, and Kevin Hart, to name just a few. Gin, on the other hand, has been relatively quiet aside from Ryan Reynolds’ Aviation Gin, Emma Watson’s new Renais Gin, and a few others. But now Brad Pitt is offering some stiff competition with the launch of the Gardener French Riviera Gin.
Pitt cofounded this new gin with some important partners—Matthieu Perrin of the Famille Perrin winemaking family, and ex-Tanqueray master distiller Tom Nichol who has more than four decades in the spirits industry. Its yet another partnership with the family—last fall, he launched a skincare line with Perrin that upcycles the grape pulp that’s leftover when making wine.
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The Gardener Gin is a London dry style gin (meaning no flavor is added after distillation), distilled in France from a wheat base in copper pot stills with an organic botanical mixture including juniper, coriander, licorice, and angelica, along with citrus notes of pink grapefruit, lemon, and Cap d’Antibes orange.
“The light of the French Riviera is a lifeblood,” said Perrin in a loquacious and weirdly mystical statement. “Here, in this place blessed by the gods, the earth is tended by the Gardener. The Gardener works in harmony with the shifts of the season, the exchange of warmth and cold, the pleasures of living well. With the wisdom of experience, the gift of intuition, the whim of experimentation, the Gardener builds a recipe that combines the mystery of nature with the pleasure of knowledge. The Gardener tends earth, time, all the while guarding a way of life that exists nowhere else in the world.”
That’s a lot to chew on, but what he seems to be trying to say is that this new gin is an attempt to capture the terroir and spirit of the French Riviera, a part of France that Pitt has a long history with via his winery Château Miraval and his many appearances at the Cannes Film Festival. In that spirit, the gin officially launches at this year’s Cannes taking place later this month, and will be presented at the reopening of the Carlton hotel there in the form of a cocktail called the Secret Garden. The Gardener doesn’t launch here in the U.S. until September, but until then Snoop, Gordon Ramsay, Jeffrey Dean Morgan, and Ozzy Osbourne could use some attention if you really want to sip on celebrity gin.
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