Brad Paisley And Kimberly Williams-Paisley Debut Free Holiday Toy Store For Nashville Families In Need

Find out how you can contribute to the donation drive.

Brad Paisley and Kimberly Williams-Paisley are helping Nashville-area families make the holidays shine a little bit brighter this year.

The couple is opening a Toy Store to provide some cheer for the 400 children of the families they are currently serving through The Store, the free-referral based grocery store they opened in partnership with Belmont University in March 2020.

The Store is a free grocery store that allows people to “shop with dignity for their basic needs.” Individuals and families are referred by nonprofit and government agencies for a term of one year. There is no charge to those referred or to the people and agencies that send them. They may shop for food to supplement their income during times of crisis and as they work toward self-sufficiency.

“We’ve always wanted to see a Toy Store pop-up around the holidays that has the same framework and model as our grocery store, so that our customers can also shop for gifts for their families with dignity and choice,” the Paisleys said in a joint statement. “We are really excited to see it come together this year, and credit our wonderful staff, amazing volunteers, and energetic new CEO Collen Mayer for making it happen!”

The four-week donation campaign kicked off at the start of the month and will run through December 1. Families will shop at The Store for toys for their children (ages 0 up to age 17) on December 8 and 9.

You can contribute to the Toy Store in three ways: Amazon Wish List, financial donation, or corporations may contribute financially or hold their own toy drive for donations.

“The Toy Store is going to be one of the most memorable and heart-warming events in our community this holiday season,” Mayer said in a statement. “Just as The Store allows families in poverty to shop for food with dignity twelve months out of the year, the Toy Store will enable these same mothers and fathers to find the perfect gifts for their son or daughter.  For anyone who is looking to support a family during the holiday season, the Toy Store is a perfect option to spread some holiday cheer and kindness and to lift up families in need in a dignified way. To get involved, you can sign up to volunteer at the Toy Store, purchase gifts from our Amazon registry, and share information about this event with your friends, families, and workplaces."

For more information visit thestore.org.

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