Brach's Launches Easter Brunch-Inspired Jelly Beans

These limited-time Easter sweets won’t last long.

If your favorite Easter traditions involve decorating to the nines, planning a colorful brunch spread, stocking baskets with the best treats, or hiding eggs around the yard for an exuberant hunt, think beyond marshmallow bunnies when you’re perusing the candy aisle this year.

Just in time for spring, Brach’s—deemed #1 for seasonal candy—has announced several new sweets that have us beelining for the store’s seasonal aisle. This year, the candy giant is launching jelly beans inspired by all the best parts of Easter brunch with flavors like Blueberry Maple Pancake, Chocolate Glazed Donut, Mimosa, Caramel Cold Brew, Cinnamon Roll, and Berry Smoothie. (Can you imagine the Chocolate Glazed Donut and Caramel Cold Brew combination?)

“For more than a century, [we] have been fostering sweet, springtime connections across generations, and there’s no better way to celebrate the season than with our new Brach’s Easter Brunch Jelly Beans,” said Lauren Pezza, Director of Brach’s and Seasonal Marketing at Ferrara Candy Company. “Whether you plan to host or attend a brunch, add to an Easter basket, use to fill eggs, or simply indulge in the fun flavors right out of the bag, Brach’s new Easter Brunch Jelly Beans deliver a unique flavor experience that is best shared together.”

In addition to these playful new jellybean flavors (who says candy isn’t for breakfast?), Brach’s also announced spring-themed soft jellies in fun seasonal shapes like a flower, Easter egg, duck, and bunny. These two-bite treats come in five fruit flavors: Blue Raspberry, Fruit Punch, Watermelon, Green Apple and Lemonade.

Brach’s new Easter goodies are only around for a limited time, so don’t miss your chance to share them with those you love! You can find Brach's treats at retailers nationwide through their locator or purchase the sweets online.

If you need some ideas on how to incorporate these candies into your Easter celebration, try using the jelly beans in your Easter Candy Tree, in place of mini eggs on Birds Nest Cookies, swirled into Bunny Bark, or even to dress up the bowtie on your Easter Bunny Cake.

May your Easter be oh-so-sweet!

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