Bozoma Saint John Knew That Beyoncé Was Going to be Big Before the Rest of Us
Bozoma Saint John has worked for companies most people only dream of: Apple, Pepsi, and Uber. But it's not her résumé that's the most impressive thing about her. During an appearance on Katie Couric's latest episode of Getting There, Saint John revealed that her intuition is the thing that makes her stand out.
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"Beyoncé was coming out of Destiny's Child, trying to find her new path, and at the time it was questionable whether or not she was going to make it," Saint John said. "We were pitching Pepsi as a client and [...] what I found really fascinating was Beyoncé. It happened to be a really good idea."
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That pitch may have helped Saint John land a job at the soda giant, where she worked for over a decade. That same intuition got her some face time with Jimmy Iovine and his Beats brand, which led her to Apple, where she became one of the coolest execs around. As the head of marketing for Apple Music and iTunes, she made a splash at the company's keynote events and gained a huge audience thanks to her charm, charisma, and ability to be the coolest girl in the room. She can thank Queen B for that upward trajectory, but who doesn't owe a little bit of their self-confidence to Beyoncé?
