Boss Unveils Capsule With Perfect Moment Ahead of Matterhorn Cervino Speed Opening Sponsorship
Boss is returning to the slopes this ski season with the launch of another Boss x Perfect Moment capsule. The latest collection follows a first-edition collaboration with Perfect Moment in 2022.
Featuring women’s, men’s and gender-neutral pieces, the Boss x Perfect Moment capsule offers softshell duvet jackets, ski pants in Perfect Moment’s flared cut, and insulating all-in-ones. The capsule also features designs that can be worn beyond the slopes, such as turtleneck slogan sweaters, knit hoodies and thermal tops. Coordinating accessories from gloves and beanies to bags and eyewear round out the offerings.
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Prices range from $148 for beanies to $2,495 for men’s ski one-pieces.
The capsule’s color palette combines classic Boss neutral hues — black, white and gray — with bold bursts of red. Pieces feature cocreated details and statement prints, including sporty chevron stripes and a red, black and white houndstooth design that integrates Perfect Moment’s signature star icon.
“We’re thrilled to launch our new capsule collaboration with Boss. The collection stays true to Perfect Moment’s high performance luxury designs to live out perfect moments on and off the slopes,” said Jane Gottschalk, co-founder and creative director of Perfect Moment. “We couldn’t be more excited to see it debut at the Matterhorn Cervino Speed Opening, where true Moment Makers will ski the first border-crossing race in the history of the Alpine Ski World Cup,” she added.
The Boss x Perfect Moment capsule collection will be available starting Nov. 10 at selected Boss stores worldwide, at boss.com and at perfectmoment.com.
Both the Boss x Perfect Moment capsule and campaign will be unveiled at the Matterhorn Cervino Speed Opening. The race starts in Zermatt, Switzerland, and finishes in Cervinia, Italy. Boss is the event’s official partner. The men’s races will take place Nov. 11 and 12, and the women’s races are from Nov. 18 and 19.
Boss’ logo and stripes will be featured on banners at the sides of the track. During all race days, an arch, marking the border between Switzerland and Italy, will be adorned with Boss branding.
For the men’s races on Nov. 11, the cascade will be branded by Boss, and on Nov. 12, competitors will be outfitted in Boss-emblazoned bibs. A Boss paraglider will fly down the track on both days before daily events begin. For the women’s races Nov. 18 and 19, Boss branding will take over the start hut at the top of the course and banners alongside the racetrack.
The Boss brand, which is the core brand of Hugo Boss, can be found in more than 400 owned stores worldwide. The group, based in Metzingen, Germany, offers collections in 132 countries in around 7,400 points of sale and online in 70 countries via hugoboss.com. The company overall posted sales of 3.7 billion euros in the fiscal year 2022.
Perfect Moment, the technical sportswear brand, was founded in Chamonix in 1984 by former French World Cup skier turned extreme sports filmmaker, Thierry Donard. In 2010, the British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand and infused it with a fashion-forward edge. In 2002, Nick Jonas and Priyanka Chopra Jonas made a minority investment in the brand. Today, Perfect Moment is based in London.
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