Boost Your Business and Reach High-Value Audiences with Microsoft Advertising

Quan Tsang
·3 min read

Advertising Disclosure: This article is sponsored by one or more of the featured brands.

As much as social media would like you to believe in the ease of entrepreneurship, building a business is certainly no small feat. But if you’ve managed to overcome those initial hurdles and gained some traction, the next step is to ensure that your passion project continues on a path of solid growth.

One way to do so is by expanding the reach of your business with online advertising. Now, before you get glammed up for Instagram or learn every dance on TikTok, there are automated digital-marketing alternatives that are a bit more hands-off than dance-off.

One of the services with higher conversion rates you can consider is Microsoft Advertising. The platform is free to join, and you can currently earn $100 in search ads when you spend $25 in the service.

Sign Up for Microsoft Advertising

The Gateway to More Business

Women holding smart phone
Women holding smart phone

With Windows basically installed on every PC, it should be no surprise that an impressive amount of people are using the Microsoft Search Network. Across Bing, MSN, Yahoo, AOL, and other affiliated sites, there are 719 million unique monthly searchers worldwide. According to Microsoft Advertising, that includes “47 million [people] you won’t find on Google.”

But more importantly, this pool of potential product purchasers portrays the following statistics that may parallel perfectly with your preferred patrons:

  • Microsoft Search Network users spend 22% more online than the average searcher.

  • 71% of searchers are age 35 and older.

  • 60% of searchers have attended college.

  • 55% of searchers earn $75K or more a year.

It’s this combination of statistics that makes the Microsoft Search Network a particularly high-value audience. If the target audience for your product or service aligns with any or all of these metrics, then higher conversion rates and a better ROI (return on investment) are more likely for your campaigns.

Access to this kind of reach certainly helped a company like Santa Barbara Chocolate. By utilizing the platform, the small, California-based brand used the greater exposure to gain many more fans across state lines and even increased their conversion rate by 476%.

Many other businesses also continue to share similar positive results through Microsoft Advertising, like:

  • An 83% increase in clicks from re-engaged audiences who are more likely to convert.

  • A 200% boost in CVR (conversion rates) while reducing cost per click by 30% with Shopping Campaigns.

  • A 44% improvement in campaign CTR (clickthrough rate).

  • A 389% YoY (year over year) increase in conversions.

While these stats may reflect an emphasis on online sales, the service is also a great tool for generating more local business. So if you’re looking to drive more foot traffic to the bakery you just opened up or get more phone inquiries for your auto-body shop, Microsoft Advertising can be customized to do so.

Cost Outlook

Business Women in store on tablet
Business Women in store on tablet

Microsoft Advertising is a pay-per-click service and can aid any business, big or small. There are no minimums required to use the platform. So if you are bootstrapping a watch-flipping business from the ground up, you don’t have to worry about tearing down your bank account to advertise it.

Automated ad creation, extensions, and bidding save you time on managing campaigns and help you achieve the best possible return on investment. Microsoft Advertising also provides free professional service from digital-advertising experts ready to help businesses reach goals with any budget.

A Window of Opportunity

Business Man in store on tablet
Business Man in store on tablet

As mentioned before, It’s free to sign up for Microsoft Advertising, and you can currently earn $100 in search ads when you spend $25 in the service. The platform offers all sorts of tools and insights to help you accomplish various goals for your business.

You can even import your Google Ads campaigns if you are planning to switch or want to add this service to supplement your current marketing efforts.

Sign Up for Microsoft Advertising

Whether it’s for greater ad engagement, more phone calls, extra foot traffic, selling products online, or additional online conversions, you can reach high-value audiences for a fraction of the cost with Microsoft Advertising.

Our editors strive to ensure that the information in this article is accurate as of the date published, but please keep in mind that offers can change. We encourage you to verify all terms and conditions of any product before you apply.