Bonpoint Launches Baby Jewelry With Neva Oslo
TWINKLE, TWINKLE: Bonpoint hosted a dinner at the Ritz Paris hotel on Wednesday night to celebrate its collaboration with Neva Oslo on a baby jewelry range.
Christine Innamorato, creative director of the French children’s clothing brand, greeted guests including actress Clotilde Hesme, stylist Camille Seydoux and Neva Oslo founder Zuzana Spustova in a reception room overlooking the garden of the hotel.
Also in attendance was Christopher Descours, the discreet head of Europeenne de Participations Industrielles, the privately-held group that owns Bonpoint in addition to Charles Heidsieck and Piper-Heidsieck Champagne and shoemaker J.M. Weston.
The Mon Premier Diamant (or My First Diamond) line, which will go on sale in April, consists of delicate bracelets featuring tiny (0.08-carat) baguette-cut diamonds on a pink gold bracelet or silk ribbon.
The gold chain bracelets come in a 14-cm version for children and 16-cm for their mothers, with prices overall ranging from 750 euros to 950 euros, or $805 to $1,020 at current exchange rates.
“It’s never too early to wear a diamond,” said Innamorato. “The child has her diamond on a little silk ribbon, and the mother can wear one too. The silk ribbon really symbolizes the bond between mother and child.”
It’s the latest in a line of jewelry collaborations for Bonpoint, which has previously worked with brands including Aurélie Bidermann, Stephanie Jewels and Stone Paris. Innamorato said it marked the beginning of a series of special products under the My First banner.
Guests dined on roast langoustines, pan-fried sea bass and mixed berry pavlova, washed down by EPI’s own Château de la Verrerie white wines and a Piper-Heidsieck Vintage 2008 Champagne.
Related stories
Coco Rocha, Alessandra Ambrosio Take in Bonpoint Show
Lanvin Taps Sophie Boilley as Communications Director
Aurélie Bidermann Takes Creative Helm of Poiray
Get more from WWD: Follow us on Twitter, Facebook, Newsletter
