Photograph by @thelicktators/Instagram
Nineties Britpop heroes Blur are churning up excitement for their upcoming tour with a sweet new addition to the merch stand: their very own frozen dessert.
The Magic Whip, named after the group’s current album, is a “vanilla custard ice cream rippled with raspberry sauce” that will be sold at all UK concert dates, according to The Guardian, which first reported the story.
This is not the band’s first venture into the world of food. Bassist Alex James has previously put his name behind a line of proprietary cheeses, and in 2012 he submitted an application to trademark the name “Britpop” with the intention of producing a line of beverages.
Magic Whip will be produced by independent British ice cream makers The Licktators, who are most prominently known for selling a line called “Baby Gaga,” which are ice cream pints made from breast milk.