Be Blumarine Resort 2020
To present their second collection for the new Be Blumarine brand, Mirko Fontana and Diego Marquez created a temporary lounge at Milan’s ice cream shop Gelati Italiani. Open until July 12, the all-pink Be Blumarine Lounge serves a special ice cream flavor and a coffee with pink chocolate.
In keeping with the vibe of the location, the brand’s cute collection was injected with a certain sweetness, conveyed especially through sorbet colors, delicate fabrics, such as macramé lace and eyelet cotton, as well as hyper-feminine silhouettes.
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The romantic appeal was tempered by contemporary and urban designs, including a cool suit with a double-breasted jacket and Bermuda pants printed with thick stripes, as well as asymmetric dresses and separates with a patchwork of fabrics in different motifs. A circus-like inspiration was channeled through the maxi polka dots peppering long frocks and ruffled tops, while sequins in subdued colors added a touch of discreet glamour.
Launch Gallery: Be Blumarine Resort 2020
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