Blue Bell releases new flavor following ‘huge success’ of Dr Pepper variety
BRENHAM, Texas (WHNT) – Blue Bell’s latest flavor is a twist on a classic malt-shop treat.
Blue Bell’s A&W Root Beer Float ice cream, made with vanilla ice cream “swirled together with an A&W Root Beer-flavored sherbet,” will be available for purchase beginning Thursday, May 16, according to the brand.
This variety is the second “float” flavor produced by Blue Bell, which debuted its Dr Pepper Float ice cream in 2023.
“After the huge success of Dr Pepper Float Ice Cream last year, we were ready to work together on another delicious flavor,” said John Neal Robinson, Blue Bell’s general sales manager, of the collaboration with A&W Root Beer. “We recommend enjoying a few scoops in a chilled mug just like your favorite root beer.”
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The ice cream is expected to remain available through 2025, in states where Blue Bell is sold: Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia and Wyoming.
Customers outside these states can order Blue Bell products through the brand’s website.
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