L’Oréal’s TrueMatch campaign was one of the few commercials during Sunday’s broadcast of the Golden Globes that made people sit up and pay attention. The spot features a variety of people of all different skin tones and genders, who share their heritage and love for the brand’s 33 shade range of foundations.
But some folks took issue with Blake Lively when she explained her ethnic background. “I’m English, Irish, German and Cherokee,” she said proudly. Online, people were simply not buying it, and took to social media to roast the talented actress.
The whitest thing about Blake Lively is that she says she’s part Cherokee.
— Brian Moylan (@BrianJMoylan) January 9, 2017
I JUST SAW THAT COMMERCIAL WHERE BLAKE LIVELY SAYS SHES CHEROKEE & I CANT STOP LAUGHING
— Elyse (@bcdhirook) January 9, 2017
When Blake Lively describes herself as part-Cherokee pic.twitter.com/kfisvKsRnU
— Carlie McGuire (@carliemcguire) January 9, 2017
man, how did cover girl make the right skin tone for blake lively’s part cherokee skin?
— Isaac (@broxcolli) January 12, 2017
Some suggested that perhaps L’Oréal should have used a Cherokee person, as opposed to a white woman of questionable Cherokee heritage.
Blake Lively just said she’s part “Cherokee” in a makeup commercial. Thank you @Loreal for incorporating our Native people in your ads! ????
— Φιλος. (@KellyLelly) January 9, 2017
But this isn’t the first time Lively has claimed to be of Native heritage. Her ethnic background flashes on the screen in a 2015 L’Oréal TrueMatch commercial: “English, Irish, German, Cherokee,” it reads.
— Kim Sarnoff (@ksarnoff) January 9, 2017
there’s a loreal ad where they refer to blake lively as being ‘english, irish, scottish and cherokee’ like ok
— sw: havana nights (@anabelsbrother) May 19, 2016
Despite the outrage, some were totally cool with Blake Lively’s nod.
— alessio (@shrader_00) August 25, 2016
This isn’t the first time someone’s Native background has caused controversy in a L’Oréal commercial. Beyoncé caught flack for including her Native American and French heritage a few years ago.
We reached out to L’Oréal for comment and will update when they respond.