L’Oréal’s TrueMatch campaign was one of the few commercials during Sunday’s broadcast of the Golden Globes that made people sit up and pay attention. The spot features a variety of people of all different skin tones and genders, who share their heritage and love for the brand’s 33 shade range of foundations.
But some folks took issue with Blake Lively when she explained her ethnic background. “I’m English, Irish, German and Cherokee,” she said proudly. Online, people were simply not buying it, and took to social media to roast the talented actress.
Some suggested that perhaps L’Oréal should have used a Cherokee person, as opposed to a white woman of questionable Cherokee heritage.
But this isn’t the first time Lively has claimed to be of Native heritage. Her ethnic background flashes on the screen in a 2015 L’Oréal TrueMatch commercial: “English, Irish, German, Cherokee,” it reads.
Despite the outrage, some were totally cool with Blake Lively’s nod.
This isn’t the first time someone’s Native background has caused controversy in a L’Oréal commercial. Beyoncé caught flack for including her Native American and French heritage a few years ago.
We reached out to L’Oréal for comment and will update when they respond.