Blake Lively Unfollowed Ryan Reynolds

From Cosmopolitan

Try not to fly into an utter panic, but something very weird is going on with Blake Lively's Instagram. By which we mean, it currently looks like this:

Not only that, but the actress no longer follows her husband Ryan Reynolds and is only following 27 random people named Emily Nelson.

Like...whattup with that?

Just some casual viral marketing, tbh! From what we can tell, Blake is just extremely invested in her new movie A Simple Favor's marketing campaign-to the point where she was willing to delete her entire Instagram account in the name of buzz.

The film co-stars Anna Kendrick and is about a woman named Emily Nelson who mysteriously vanishes. Apparently, Blake is taking a very ~meta~ approach to the role.

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