Blackpink's Jisoo Is the New Face of Alo Yoga

Andrea Bossi

January 17, 2024 at 12:00 PM·2 min read

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Alo Yoga is banking on a breakout campaign for 2024.

The activewear brand, which is constantly worn by celebrities and known for hosting invite-only workouts at its private gyms in L.A. and New York City, really upped the ante with its Spring 2024 ad spot, tapping Blackpink's Jisoo as its face for the season.

Across images, the pop idol sports a mix of Alo Yoga's core styles and yet-to-be released spring pieces. (One look is, fittingly, black and pink.) Photographed by Jang Duk Hwa, the campaign puts an emphasis on comfort, showcasing how to stylishly wear everything from a shiny puffer miniskirt to ankle socks and a set of sweats.

In a statement, Jisoo said: "This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me. I love to move whenever I have the time, especially with Yoga Pilates."

Jisoo is already a familiar face in fashion, often the main event at any given Dior show and star of Cartier campaigns. (She's an ambassador for both brands.) She's also known to have a big impact on the companies she works with: Launchmetrics found, for instance, that she alone was responsible for 23% of the media impact value Dior generated during Fall 2023 fashion month.

In other words, this is a pretty big get for Alo. Keep scrolling to see every image from the brand's Spring 2024 campaign starring Jisoo.