BLACKPINK's Jisoo Is Dyson's Newest Ambassador

Global technology company, Dyson, just announced BLACKPINK member Jisoo as its newest ambassador. To celebrate, a new campaign starring the K-pop star has been unveiled, capturing Jisoo as she creates her timeless look. Featuring the viral Dyson Airwrap multi-styler tool, which has since become one of the most sought-after beauty products around, the campaign sees Jisoo creating her signature style with no heat damage.

"I'm really excited to be the ambassador for Dyson Hair Care products, which I use daily. I'm always interested in maintaining healthy hair," Jisoo says in a press release. "The intelligent heat control in Dyson Hair Care machines prevents hair damage from extreme heat and helps maintain healthy hair effortlessly, which is why I use Dyson Hair Care machines. Dyson products have always been essential to me, that help me create easy and gorgeous hair styling with less effort."

"Jisoo is an aspirational, modern and timeless beauty that plays an important role in celebrating natural beauty and elevating hair health. We are delighted to welcome her to the Dyson family," adds Kathleen Pierce, President at Dyson Beauty.

Take a look at the new campaign above, and stay tuned for more to come from Dyson and Jisoo.

In related news, Jisoo also stars in the new Alo Yoga campaign.