"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."
One of the best ways to support the Black community — and Black moms in particular — is by shopping from Black-mom-owned businesses. These moms are out there making huge waves in their industries by creating new products and innovative ways of marketing — but it's an uphill climb. According to small-business specialist Fundera, only about 4% of all startups are founded by Black women due to racial disparities in access to capital and other resources. And that's not even going into the years of systemic racism that make starting a business as a Black woman an uphill climb from the jump.
Best Products is committed to bringing you not only the best products; we're also committed to making sure that we support and uplift Black-owned businesses that may not get all the attention they deserve. Mothers are the backbone of a community — they know what people need, and they find a way to get it done. And that's what these Black mom-owned businesses are so great at accomplishing. Black moms launch new businesses that really fill a void in the marketplace, designing dynamic and exciting brands that are absolutely revolutionizing the way we consider entrepreneurs and businesses as a whole.
There are Black moms in every area of entrepreneurship, from financial services to publishing houses. There are designers of fashion and eyewear, creators of amazing hair care and body care products, and moms who take care of all of it by opening their own stores. These mothers are putting in the hours and labor to make these businesses a success, and that’s no small feat. When you support them, you’re not only helping their businesses thrive, you’re receiving something that they have perfected, and that’s worth it all on its own.
When Tisha Ayers was pregnant, she was frustrated that she couldn't find a vegan, eco-friendly lotion or oil potent enough to soothe the stretching itchy surface of her growing belly, according to a profile in Medium. Fed up, she and her husband started out to create a cream that could take on the epic dryness that is the pregnant belly. Cashmere Moon was born.
As an Air Force veteran with an MBA, she had both the business acumen and the discipline to make the business successful. Now, you can buy her creams and oils across the country and online.
Founder Athena Klee spent years making skincare for her family, including her three kids. She became so skilled at it that it only made sense to open a business for her high-quality, organic, cruelty-free beauty products. She launched Trixsent, a skincare line that has everything from lip treatment glosses to anti-aging creams — and they're in such high demand that they frequently sell out. Personally, I love her vitamin C serums and creams, which, unlike so many others, do not smell like lemon furniture polish and make my skin dewy and radiant.
Tracey Vontelle Green loved designer eyewear but wanted something that was Black-owned. After coming up empty of options in 2020, she decided to launch her own brand with business partner Nancey Harris.
Vontelle Eyewear utilizes African, Caribbean, and Latinx patterns and designs to create glasses for people of all ages. This year, they partnered with Nickelodeon to bring glasses to kids that they'll love to wear, featuring characters like Baby Shark and SpongeBob.
Their glasses are high-quality, affordable, and according to wearers — comfortable. (As a glasses wearer myself, this point cannot be overstated.)
New mom and founder of Aya Paper Company, SaVonne Anderson knew there was a hole in the greeting card market for environmentally friendlier cards that centered Black families. In creating Aya Paper company, she not only opened a new arena in traditional stationery, but also a new arena in the sustainable market.
Aya is doing more than just greeting cards now. They have a line of planners, art prints, notebooks, and more that are simply stunning, and the quality is out of this world.
Guyanese mother Soyini George fell in love with design after watching her aunt, a professional seamstress, gather and pin fabric ready for creation. She also discovered her love for meticulous craftsmanship in her uncle's beautifully tended garden.
Years later, she would move to D.C. and begin to create lively screen-printed baby clothing and goods that reminded her of her time with family. Eventually, she expanded to a full store, Yinibini Baby, selling not only her own goods but others that highlight experiences not always given space on shelves.
Mom and entrepreneur Tara Darnley and her husband, Carl Darnley, started Darlyng and Company a few years ago after realizing their daughter was teething early and couldn’t find a product she didn’t need to hold. So, they decided to develop one, creating their signature Yummy Mitt teething mitten, and thus, Darlyng and Company was born, expanding to dozens of safe, effective products for your little ones and their needs.
Now, they have everything from blankets to clothes to bathing needs. Darlyng's products are made from the highest quality materials and are built to last. The best part? The designs are cheerful and fun, and kids really seem to love them.
Brooklyn-based designer and mom Felisha Noel has dressed loads of celebs, including Michelle Obama and the one and only Beyoncé. Having grown up around the industry, she began designing at a young age, and her success only continues with collections at Bloomingdale's and Saks Fifth Avenue.
Founded by mom Adria Marshall in 2015, this haircare brand for curly hair has quickly become a fan favorite. (One such fan? Best Products' parenting editor, who uses the Banana Cream Deep Conditioner religiously on her highly porous, low-protein, 3B curls.)
Marshall, a self-described mom, wife, consumer, techie, and person of faith, wanted to create a product that worked on curls, was gentle on the environment, and could help others achieve their biggest hair goals.
This Atlanta-based children's store is owned by powerhouse Black momma Phnewfula Newfala. Her store, which sells everything from strollers and cribs to eco-friendly baby products and the best-smelling candles to ever grace your olfactory senses, has an easily navigable website and chic storefront.
Apart from running her wildly successful business, Newfala is a mom dedicated to racial and social justice. She can regularly be seen on her Instagram page encouraging others to vote and engage in politics.
A boxing promoter, business owner, and mom of three, Natlyn Jones founded SheWarrior, an athletic apparel company poised to take on the industry by leading the way in designing fashion-forward, eco-friendly activewear.
Sustainable activewear is growing in popularity, but what sets SheWarrior apart is that all of their goods are made in Austin, Texas. The patterns are eye-catching, the bras are out-of-this-world great, and the hoodies come off the line feeling like they've been worn and washed a million times.
Chances are, if you’re on Instagram and love makeup, you’ll be familiar with Raynell “Supa Cent” Steward’s brand The Crayon Case. Supa Cent herself is a mom of two and started the beauty brand with the idea that everyone should have access to beautiful, highly pigmented, cruelty-free makeup. The brand notes on its Instagram account that it’s “dedicated to amateur makeup users,” but has many devoted expert fans as well.
Founder and mom Sha Hannah-Santo developed Emanate Essentials. She told Nourish Beauty Box that she “found joy in creating simple, balanced skincare with ingredients I didn't have to worry about.” Once she began formulating personal care products for herself and her family, the business grew pretty quickly. Her candles, body washes, massage bars, and soaps have a huge following thanks to their rich formula and dreamy fragrances.
Like many of us, after Tash Prendergast gave birth, her priorities changed. She wrote on her website, “Motherhood changed me in ways I never thought possible. As a working mom, I soon realized how difficult the work-life balance could be. I never wanted to miss a big moment of my son’s life, and I knew that something had to change. That is when I left behind a career I loved to create Lucy Lue Organics — a brand that I’m passionate about.”
Lucy Lue Organics makes some of the sweetest baby and toddler clothes out there. They are an ideal fit for baby shower gifts or as a coming home outfit, thanks to their throwback, ethereal style.
Founded by Rebekah Borucki, a mom of five, Wheat Penny Press is a relatively new independent publishing house that focuses on featuring stories of children from all cultures. Books like Zara's Big Messy Day That Turned Out OK by Borucki herself and The Day We Found Our Yay by Addye Durant are not only entertaining but also teach children vital strategies for calming themselves down and finding their center.
They also have a 501 (c)(3) nonprofit public charity, the WPP Little Readers Big Change Initiative, Inc., which “provides free books, mental wellness tools, and writing workshops for students in grades pre-K to 8, public libraries, and community organizations.”
Recently, distribution rights for Wheat Penny Press were awarded to Simon & Schuster, giving them more opportunity to get into the hands of children. Borucki has also created Row House Publishing, an independent publishing house designed to uplift BIPOC and minority voices through an equitable advance and publication model of business.
Founder Denise Woodard started Partake Foods because her daughter has severe food allergies, and she wasn't satisfied with the options available on the market. She worked tirelessly to develop delicious, allergen-free cookies that are now available nationwide.
And you would absolutely never know they're allergen-friendly — they're that good.
You Might Also Like