The most anticipated shopping days of the year are right around the corner. That’s right, we’re gearing up for Black Friday and Cyber Monday. It’s beginning to feel a lot like that time of year again—and darn it, the distraction this year feels, at once, like well-timed and long overdue self-care. All things considered, following recent retail changes in the age of social distancing, it’s safe to say that Black Friday (Friday, November 27) and Cyber Monday (Monday, November 30) will look and feel differently this year. And, if we’re being optimistic, perhaps that’s not a bad thing.
To score some of the biggest deals this year, plan to start and finish your purchases online. The key to a successful Black Friday 2020 is to get most, if not all of your shopping done digitally. Traditionally the biggest one-day online shopping event of the year—with digital carts overflowing after a guilty long weekend of eat, sleep and repeat—Cyber Monday is also changing with the times. We’re expecting retailers to reveal steep web-exclusive deals earlier than ever before.
In 2019, a Salesforce report indicated that Black Friday online shoppers spent a record $7.2 billion on Black Friday—up 14 percent over 2018. While online shopping continues to grow exponentially, expect Black Friday to function differently this year. In addition to newly-implemented in-store crowd restrictions, don’t expect to line up and camp outside retailers as the clock strikes midnight on Black Friday. “Doorbuster” deals are largely expected to be available online and many retailers have already announced that they will be closed on Thanksgiving day. Among them are Best Buy, Walmart, Dick’s Sporting Goods, and Target.
The Men’s Health team worked to bring you all the top Black Friday deals last year, and you can expect us to pull together this year’s most anticipated finds. Referencing the past few years of Black Friday and Cyber Monday deals and steals, we also expect electronics, sporting goods, clothing and general merchandise brands and retailers to live up to the hype. Anticipate deals from retailers including Nordstrom, Mr. Porter, Wayfair, Zappos, Home Depot, Amazon, Walmart, Target, Best Buy, GameStop, Lowe’s, Dick’s Sporting Goods, and others.
Due to the increased emphasis on digital shopping—from both retailers and consumers, this year, we expect many deals to last well-beyond Cyber Monday. Brands and retailers are continuing to extend deals beyond Monday and into the week of November 30 – best known as “Cyber Week.” Last year, brand and retailer favorites generously extended deals and discounts to the Tuesday after Cyber Monday, according to Salesforce.
Leading up to the big shopping events, our Men’s Health team will bring you the latest retail and brand deals. Keep your eye out for digital Black Friday ads, typically released by retailers and brands in mid-October.
This year, Black Friday and Cyber Monday may require more advance planning, but with a wish list, diligent research and even semi-stable Wi-Fi, it will all be worth the prize. Show up in-person (as needed), but make an effort to take advantage of the 24-hour nature of online shopping—complete with built-in social distancing measures and perhaps better deals.
Smell that pumpkin spice everything wafting in recently-crisped air? It’s a sign—the big shopping events will be here, and gone, before we know it.
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