Blac Chyna Is Under Fire for Promoting a Skin-Lightening Cream

The model is receiving backlash for working with beauty brand Whitenicious by Dencia to launch a skin-lightening cream. She is also promoting the product in Lagos, Nigeria, which critics say encourages colorism.

Blac Chyna has dabbled in beauty over the years. In 2017, she launched a 12-piece lipstick collection, and later that same year, she collaborated on several products with skin-care brand BodyBlendz.

Recently, however, fans are not happy with her latest foray into beauty. As People first reported on November 20, Chyna teamed up with beauty brand Whitenicious by Dencia to release a product called Diamond Illuminating & Lightening Cream (which can be seen on the brand's website), which was announced this Tuesday on Instagram.

The moisturizer, which is made for folks of all skin types and retails for $250, reportedly aims to reduce the appearance of dark spots and hyperpigmentation. According to a rep for Chyna who spoke with TMZ, the star has been using the brand's dark spot corrector as a hyperpigmentation treatment for years.

While the cream claims it "lightens without bleaching skin out," many people on social media are calling the product a "bleaching cream that promotes colorism." Additionally, Chyna has garnered criticism for hosting the launch event in Lagos, Nigeria, where, as People points out, 77 percent of women use skin-lightening products — the highest proportion in the world, according to the World Health Organization.

Below are a few of the comments from disgruntled fans, who have been speaking out about the collaboration on Twitter.

Despite countless people coming forward on social media to call out the model and mother of two, Chyna has remained quiet about the controversy. In fact, she turned off the comments off on her super-popular Instagram, which is followed by over 14.8 million people.

Allure has reached out to Blac Chyna's team for comment and will update this post accordingly.

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