You Can Now Shop Billie Eilish's Fragrance at Ulta
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Plot twist! Billie Eilish announced—out of absolutely nowhere—that she has created her own fragrance brand. I'm shocked, but excited!
The "Lost Cause" singer shared the news on her Instagram back in October, alongside a moody promo pic. "i am SO EXCITED to finally share my debut fragrance “Eilish” with you," Billie wrote in the caption.
"this is a scent that i’ve been chasing for years and years. this is my favorite smell in the WORLD," she continued. "fragrance has always been such an enormous part of my life and existence since i can remember, and it was a dream to create this scent and bring my ideas to life. this has been one of the most exciting things i’ve ever done. i can’t wait for it to be yours so soon!!!!!"
Both the photos and the perfume bottle give off the old Hollywood energy that Billie's been serving in her Happier Than Ever era. The brass-toned component seems to have been modeled in the form of Billie herself, with pouty lips and um, well, boobs!
"Eilish" is now available to shop at Ulta. Run, don't walk, to checkout because it also comes with a free mystery gift from the beauty retailer while supplies last.
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