Billie Eilish and Kaia Gerber Among Guests at Claudia Sulewski’s Beauty Launch Party
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Claudia Sulewski — the 27-year-old YouTuber — threw a cocktail party for her new beauty brand, Cyklar, in Los Angeles on Tuesday night.
Billie Eilish and brother Finneas — Sulewski’s longtime boyfriend — were among the guests, as were Kaia Gerber and Julia Garner with husband Mark Foster of Foster the People. Sisters Sydney and Devon Lee Carlson of Wildflower Cases also came out in support, joined by actors Ava Capri, Odessa A’zion and Allie Evans.
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Sulewski has been making YouTube videos since she was 13, focused on lifestyle content. With nearly 2.5 million subscribers on the platform and 2 million on Instagram, she’s been teasing Cyklar to viewers in recent years. She launched the brand in October, unveiling a genderless body care company with a message of sustainability. It’s produced in a glass jar that is recyclable with an aluminum cap and liner made of BPA-free, postconsumer recycled material. The packaging can be rewashed, refilled and reused; Sulewski is partnering with On Repeat, a U.K. company helping beauty brands reduce waste, using compostable materials for refills. The product is vegan, cruelty-free, paraben-free, sulfate-free and silicone-free.
It was a festive mood inside the party, with the holidays just weeks away. Held inside the Solawave house — a residence of the face wand company — in West Hollywood, the home was adorned in holiday décor, with twinkling lights and Christmas trees. Cyklar packages hung in the branches like ornaments.
Other guests included Addison Rae, Avrey Ovard, Sophia Ziskin, Travis Jackson, Dean DiCriscio, Victoria Villarroel, Drew MacDonald, Carter Gregory, Rebecca Black, Ella Snyder, Tyra Booker and Lexie Lombard.
Launch Gallery: Claudia Sulewski Celebrates the Launch of Sustainable Bodycare Brand CYKLAR
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