Bhad Bhabie Stars in Heaven by Marc Jacobs' New Campaign

It's nearly the end of 2023 and clearly, Heaven by Marc Jacobs decided to go out with a bang. Off the back of campaign stars like Mia Khalifa, Ice Spice and Bella Hadid, the Y2K-inspired label just unveiled its newest team-up, joining forces with rapper and social media star Bhad Bhabie.

Spotlighting a collaboration with New York-based fashion label, Barragán, the new campaign captures the pregnant artist atop a motorcycle, surrounded by vivid pink fumes. Alongside this being the campaign for Heaven's new collab, the images also seemingly acted as the gender reveal for Bhad Bhabie's baby, as she shared the image on Instagram alongside a caption that read, "IT'S A GIRL."

Speaking about how the collaboration came about, the artist said, "Marc Jacobs' team reached out to have me shoot for Heaven and it was right before the pregnancy had leaked so they didn’t know. When they found out they really wanted to do it still and I did too so we made it happen. It was a quick turnaround but I love how it came out. We thought it would be cool to try and do a gender reveal with the images so we had some fun with it. I'm really just enjoying this whole experience and grateful I have these amazing pictures to share with my daughter one day."

Take a look at the campaign above, and head to Heaven by Marc Jacobs' website to shop the collection.

In other news, BLACKPINK's Jennie stars in the new Jacquemus holiday campaign.