Beyoncé Traded Her Platinum Hair For a New Honey-Butter Blonde Color

It's the perfect country star shade.

There's no better way to celebrate the launch of a haircare line than with a major beauty change, and after going platinum to announce her country era, Beyoncé changed her hair color just in time for the release of Cécred.

Earlier this week, the record-breaking Grammy-winning artist attended the official unveiling of her new brand in Los Angeles, where she debuted her buttery honey-blonde hair that looked closer to her signature shade. Bey wore her long, freshly dyed hair styled in a high half-up ponytail and voluminous curls to complement her ethereal white look consisting of draping parachute pants, a ruched one-shoulder top, and a matching jacket with big billowing sleeves.

In terms of accessories, the star added a chunky diamond bolo-style necklace (perhaps a nod to her forthcoming country album), matching drop earrings, and a blingy statement ring, as well as stark white pointed-toe heels to coordinate with the rest of her outfit.

Beyoncé chose to keep her glam light and bright with fringed lashes and a mauve lip.

Bey's mom, Tina Knowles, joined her daughter at the party in a matching lace jumpsuit with dramatic structured shoulders and a corseted midsection. Bey's hairstylist Neal Farinah (and now lead global stylist at Cécred) was also present at the festivities in addition to Taraji P. Henson, Gabrielle Union, Tia Mowry, and Holly Robinson Peete.

Related: Beyoncé Had a Mother-Daughter Date With Tina Knowles to Support Her Nephew at NYFW

Six years ago, Beyoncé began working on the new line, which launched with eight products, to give women with textured hair the "essentials for hair and scalp health."

"The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on,” Knowles-Carter said in a press release. “My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health."

"As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else," she added. "We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My vision is to be an inclusive force of excellence in the hair-care industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides."

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