"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below."
On August 23—just weeks ahead of her 40th birthday—Beyoncé revealed the news that she and her husband JAY-Z are the newest ambassadors for Tiffany & Co.'s new "About Love" campaign. The collaboration features a series of stunning shots of the Carters, including Beyoncé wearing the iconic 128.54-carat Tiffany Yellow Diamond.
Now, the couple has released the official campaign visual. The short film was directed by Emmanuel Adjei at Orum House, a three-story home overlooking Bel Air in Los Angeles that was personally selected by the Carters. Featuring Beyoncé singing an updated version of the song "Moon River"—made famous by Audrey Hepburn in the 1961 movie Breakfast at Tiffany's—the cinematic visuals pay homage to the 1960s, with many shots captured by JAY-Z on a Super 8 Camera. As the glass-walled house offers glittering views of LA, the vignette begins with JAY-Z typing at a typewriter as he regards a video of his muse singing at the piano. We then flash to whimsical moments of the couple embracing, popping champagne, and, of course, subtly showing off their Tiffany jewels, all while Beyoncé croons.
Along with the famed Tiffany diamond and several other jewels, the pop star evokes Holly Golightly in a tousled updo and little black dress while her husband wears Tiffany's legendary Bird on a Rock brooch, reimagined as cufflinks. The brooch was originally designed by Jean Schlumberger, a French jewelry designer known for dressing high society’s elite in the 1960s and '70s.
Along with the official campaign film, the couple also shared a behind the scenes video of how it all came together. In a series of dreamy clips from the set, Beyoncé and JAY-Z can be seen preparing for each shot, as well as greeting their 9-year-old daughter, Blue Ivy—the oldest of their three children, who also include 4-year-old twins Rumi and Sir.
In another behind the scenes moment, the rapper playfully jokes to his wife that he wants an engagement ring. "I want you to engage me," he quips, to which Beyoncé promptly replies: "I will engage you." Later, she looks at the camera and says "Twenty years...twenty years next year," alluding to the anniversary of the year she and JAY-Z began dating. The pair married in 2008.
The videos come days after the Carters and Tiffany & Co. announced that, in addition to their campaign collaboration, they were also teaming up for the About Love Scholarship. In partnership with Tiffany & Co., the couple's philanthropic initiatives—BeyGOOD and the Shawn Carter Foundation—are offering tuition for students attending five Historically Black Colleges and Universities (HBCUs).
The total amount of $2 million will be distributed amongst students pursuing the arts and creative fields at the following private and state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas Pine Bluff and Central State University in Ohio. Interested students can apply at each individual institution from now until September 26 at 11:59 ET.
For more on the "About Love" campaign and scholarship, you can visit tiffany.com. And don't miss the full campaign video and behind the scenes clips above.
You Might Also Like