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Bethenny Frankel says this drugstore concealer is the best she’s ever used — and its down to $9

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If you're a Bravo fan or anywhere on social media, you've likely seen Bethenny Frankel sharing her honest beauty reviews with her millions of followers on Instagram and TikTok. The former Real Housewives of New York star has been sharing her opinion on everything from luxe face creams to affordable drugstore finds, and in one of her latest posts, she has crowned a "winner" for her search for the best concealer on the market. And luckily for you, it’s on sale for just $9 (down from it's already affordable $10 regular price).

Bethenny Frankel deemed this affordable concealer a "winner" after testing thousands of dollars worth of options.
$9 at Amazon

After spending thousands of dollars trying everything from “Lancome to Huda to Chantecaille” and “pot concealers, stick concealers and liquid concealers” Bethenny declared the NYX Can’t Stop Won’t Stop Concealer her clear “winner.”

With the criteria of the search being “coverage and lack of creasiness,” it’s easy to see why the affordable drugstore pick won. Not only does it provide full coverage and a matte finish, but the waterproof formula also lasts up to 24 hours, according to the brand. Besides being great for covering dark under-eye circles, which was Bethenny's main testing area, it also helps hide blemishes and skin imperfections too.

NEW YORK, NEW YORK - DECEMBER 09: Bethenny Frankel attends the iHeartRadio Z100’s Jingle Ball 2022 Presented by Capital One at Madison Square Garden on December 9, 2022 in New York, New York. (Photo by Dave Kotinsky/Getty Images for iHeartRadio)
The reality star praised this full-coverage concealer in her latest beauty review. (Photo by Dave Kotinsky/Getty Images for iHeartRadio)

Over 19,000 Amazon shoppers agree with Bethenny’s assessment of the concealer and have given it a perfect five-star rating to boot. “This is honestly the best concealer for under eyes that I’ve ever used. I found other concealers didn’t cover the dark/purple hues I had around my eyes, but this concealer covered it so well and I only had to use a little bit of product! The amazing price is just a bonus,” raved one.

“So firstly, if you are anything like me, you probably don’t get enough sleep… and have some dark circles. This product covers up so well,” wrote another reviewer. “I am very pale, so the dark circles are evident. Secondly, this product isn’t clumpy, it’s long-lasting; blends well, and covers amazingly.”

Another thing shoppers love is the fact that there are 24 different shades to choose from, making it super easy to color match it to your skin tone. “I literally love this concealer,” wrote one five-star reviewer. “It’s affordable but provides amazing coverage for me! Not only that, but they have a variety for us brown girls!”

The already affordable concealer is just $9 right now, so snag a tube while it’s cheaper than ever!

There are a whopping 24 shades to choose from!
$9 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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