These Are the Best Under $35 Products of 2023
Byrdie
We've said it many times before, and we'll say it again: Quality beauty products don't have to come with a hefty price tag. In fact, many of our favorites come in at under $35 but perform just as well—or even better—than some of their more costly counterparts. From fan-favorite cleansers that'll leave your skin happy (and your budget balanced) to tools that will make washday a breeze, keep scrolling for our favorite makeup, skincare, haircare, and body care products that cost under $35.
Best Hydrating Skincare Product: Bubble Slam Dunk Hydrating Moisturizer
Bubble Slam Dunk Hydrating Moisturizer ($16)
"An affordable, reliable daily moisturizer is the bedrock of any good skincare routine. I don't care if your skin is oily, dry, or somewhere in between, it's one of those non-negotiables. And if you're in between well-priced go-tos, allow me to introduce you to Bubble's Slam Dunk Hydrating Moisturizer. It's got major hydrating chops thanks to an avocado oil– and shea butter–rich formula and doesn't feel heavy like a lot of creams. Plus, just look at that cute little flower-shaped applicator! Who doesn't want a product they can count on with a delightful little surprise?" — Madeline Hirsch, news director
Best Oil Cleanser: DHC Deep Cleansing Oil Facial Cleansing Oil & Makeup Remover
DHC Deep Cleansing Oil Facial Cleansing Oil & Makeup Remover ($16)
"This oil cleanser is a bona-fide cult classic for a reason. The golden olive oil–based formula envelops your skin, melting away any dirt, grime, sebum, or leftover product after a long day or a good night's sleep. Its rich feel and calming warmth clear away the bad vibes, too (okay, maybe that's just me), and always leave your skin feeling happier, softer, and clearer than before." — Madeline Hirsch, news director
Best Gel Cleanser: CeraVe Foaming Facial Cleanser
CeraVe Foaming Facial Cleanser ($20)
"There is nothing better than an affordable, accessible, and effective cleanser—and CeraVe's Foaming Facial Cleanser is exactly that. It's gentle enough that it keeps my moisture barrier intact (no irritation, no tight feeling) while also effectively removing dirt, makeup, and the like. It's filled with ceramides, hyaluronic acid, and niacinamide—all my favorite skin-loving ingredients—and it makes my skin so happy." — Hallie Gould, editor-in-chief
Best Curl-Enhancing Product: Aunt Jackie's Don't Shrink Elongating Curl Gel
Aunt Jackie’s Don’t Shrink Elongating Curl Gel ($7)
"This gel gives me the absolute best definition of any curl gel I've tried at any price point—and I've tried many curl gels. Along with the definition factor, this formula gets major points for how soft it leaves my coils, with none of the crunch usually associated with stronger-hold hair products. Plus, I get compliments on how I smell every time I wear it (regardless of what fragrances or body products I've used that day)." — Eden Stuart, editor
Best Skincare Mask: Topicals Faded Under Eye Brightening & Clearing Eye Masks
Topicals Faded Under Eye Brightening & Clearing Eye Masks ($22)
"I'm always looking at products with an artist's eye and am forever looking for ways to enhance my client experience. When I first tried this eye mask, I knew it would become a kit staple. Not only did it feel incredibly refreshing, but I also looked as if I had finally gotten those few extra hours of much-needed sleep. From a pro makeup artist's perspective, this is the perfect under-eye prep while working on brows or cleaning and prepping the skin to rejuvenate not just for the moment but also for long-term impact." — Danessa Myricks, celebrity makeup artist and founder of Danessa Myricks Beauty
Best Anti-Aging Product: Olay Super Serum
Olay Super Serum ($35)
"I have a fair amount of friends who want skincare tips but are texture-sensitive or would rather avoid a complex routine, and I haven't been too sure what to recommend to them until now. Olay's Super Serum is jam-packed with five key ingredients—niacinamide, vitamin C, collagen peptides, vitamin E, and alpha hydroxy acid (AHA)—to nourish and rejuvenate skin in just one step, plus the formula feels lightweight, luxe, and refreshing. Those who love an aesthetic will appreciate the mesmerizing iridescence, while anyone looking for a shortcut to softer, firmer, and more radiant skin will be impressed with how much this single product can achieve. Combined with the basics (cleanser, moisturizer, and SPF), this serum has the potential to noticeably transform your complexion while saving both time and money." — Ali Webb, associate editor
Best Exfoliating Product: Versed Day Maker Microcrystal Exfoliating Cleanser
Versed Day Maker Microcrystal Exfoliating Cleanser ($20)
"We all need a skin reset sometimes—ideally, one that has a satisfying experience and gets the job done without causing irritation or damaging the skin barrier. Versed's Day Maker is an exfoliating cleanser that accomplishes this thanks to microcrystals, a biodegradable alternative to microbeads that sidesteps any harsh, gritty texture while still effectively clearing pores and buffing away dead skin cells. It also includes antioxidants to keep oil production and inflammation in check, so if you use it as directed once or twice weekly and find your complexion responds well, there's a strong chance that your results will only get better with time." — Ali Webb, associate editor
Best Hair Brush: Tangle Teezer The Ultimate Detangler
Tangle Teezer The Ultimate Detangler ($14)
"I've trusted Tangle Teezer to gently detangle my curls since going natural. On my first wash day using the brush, I knew it was something special. It glides through my 3a/4c curls without any pain or snagging. With a little conditioning mask for slip, the Tangle Teezer cuts my detangling time in half. The result is smooth and tangle-free hair that is perfectly prepped for the next steps in my washday routine. The Original Tangle Teezer has continued to work wonders for my curly hair, but since the initial launch, the brand has expanded to create brushes for all hair types and textures. While I have tried other innovations, the original is still my favorite and will always have a space in my drawer." — Star Donaldson, associate social media director
Best Complexion Product: Maybelline Super Stay Up to 24H Skin Tint
Maybelline Super Stay Up to 24H Skin Tint ($18)
"In the past, I've found skin tints to be patchy, with a quick oxidation rate—but not with Maybelline's Super Stay Up to 24H Skin Tint. I wore this skin tint all summer long and was impressed by how well it held up in the NYC humidity, with no reapplication required even during the sweatiest of days. Plus, you really can't beat the glowy 'your skin, but better' finish and vitamin C–infused formula, which adds an instant boost of radiance." — Abby Dupes, associate editor
Best Lip Product: CoverGirl Clean Fresh Yummy Gloss
CoverGirl Clean Fresh Yummy Gloss ($11)
"If you were to look in my bag right now, you'd find two or three CoverGirl Clean Fresh Yummy Glosses. I'm obsessed with them for a few reasons. First, they're incredibly hydrating, featuring a blend of hyaluronic acid and antioxidants from acai and goji berries. The nourishing glosses also deliver a stunning, glossy shine without feeling sticky (no matter how many layers you apply). There are many shades, but my favorite is Let's Get Fizzical (a classic clear)." — Olivia Hancock, editor
Best Eyeliner: The Lip Bar Eyeliner
The Lip Bar Eyeliner ($12)
"An excellent eyeliner should be ultra-pigmented and creamy and glide on effortlessly. The Lip Bar's Eyeliner is all of the above. I also love that it's incredibly nourishing—infused with aloe vera, jojoba oil, coconut oil, and vitamin E. Whenever I wear this, I appreciate that I don't have to worry about it smudging or fading, as it's incredibly long-wearing and waterproof." — Olivia Hancock, editor
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