Buying guide: When is the best time to buy a new TV in 2020?

Rudie Obias

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Best time to buy a new TV. (Photo: Getty Images)
Best time to buy a new TV. (Photo: Getty Images)

Congratulations! You’ve decided to upgrade your TV. A 4K TV has never been bigger, sharper and more inexpensive than now—even from the top name brands like Sony, Samsung, VIZIO, LG and more.

However, if you’re looking for the 4K TV of your dreams with a low price that matches its big screen, then you need to act fast. If you don’t get your timing right, you might miss out on deep discounts and super low savings.

When is the best time to buy a new TV?

January, November and December are great months to pick out a new TV. Retailers like Amazon, Walmart, Best Buy, Target and other retailers are slashing prices to get your business in the beginning and end of the year.

January is a great time to use up the gift card you got for the holidays. Plus, there’s no better time to pick up a deeply discounted “open box” 4K model that might have returned after the holidays.

In the run-up to Super Bowl Sunday, NFL fans scour retailers for the best deals for Super Bowl parties and events. Look out for the best deals a few weeks before the Big Game.

Of course, Black Friday and Cyber Monday are great for picking up a new TV for a remarkably low price. However, those deals are usually super short-lived — many are only live for a few hours — and sell out quickly. Last-minute gift shoppers can also see markdowns on TVs all through December in the leadup to Christmas Eve.

Other good times to buy throughout the year

The best deals on Samsung 4K TVs. (Photo: Amazon)
The best deals on Samsung 4K TVs. (Photo: Amazon)

Although the beginning and the end of the year are the best times to buy a new TV, you can still find noteworthy deals throughout year-round. In fact, retailers will often drop super low prices on TVs after newer models come out during the TV release cycle in March and April. So it’s best to keep an eye out for new releases — a telltale sign that discounts on last year’s models are coming soon.

Father’s Day in June and back-to-school deals during the month of August usually see a drop in TV prices, too. Any dad would love a new flatscreen for Father’s Day, while students going off to college need a new TV for dorm rooms and new apartments.

Over the past few years, Amazon Prime Day—which takes place in mid-July—had plenty of TVs marked way, way down. However, retailers like Walmart, Best Buy and Target have their own special “deals day” to compete with Amazon. Even if you’re not an Amazon Prime member, you won’t miss out on deep savings.

If you’re interested in becoming a Prime member (it’s more than worth it!) you can always sign up for a free 30-day trial just before Amazon Prime Day to take advantage of all the super low prices during the epic shopping event. Sign up here.

Where to look for the best TV deals

For bargain hunters, retailers like Amazon, Walmart and Best Buy are a fantastic starting point for finding good deals on 4K TVs. In fact, Walmart has a price matching policy, if you find a lower price on the same product at another store.

Pro tip: If you’re looking for the deepest discounts on TV, bookmark Yahoo Lifestyle for the best deals from across the internet.

Best TV deals right now

The best deals on VIZIO 4K TVs. (Photo: Walmart)
The best deals on VIZIO 4K TVs. (Photo: Walmart)

Looking for a new 4K TV for the Big Game?

The VIZIO 55-inch M-Series Quantum 4K UHD smart TV (M556-G4) is one of the best all-around 4K TVs out there. It features an impressive 55-inch 4K display with Dolby Vision HDR (High Dynamic Range) support for a more realistic picture quality, while this Ultra HD TV also features a high effective refresh rate (120Hz) for smooth action without any motion blur—which is ideal for watching live sports like the Super Bowl (hint, hint).

It’s also on sale for $378, or $120 off retail at Walmart. That’s a savings of nearly 26 percent!

Shop it: VIZIO 55-inch M-Series Quantum 4K UHD smart TV (M556-G4), $378 (was $498), walmart.com

The reviews quoted above reflect the most recent versions at the time of publication.

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