The Best Super Bowl Commercials of 2018
The Super Bowl isn't only about the game and the halftime show (which stars Justin Timberlake this year), it's also about the commercial breaks. Below, get a taste of the wild and star-studded TV spots airing the night of February 4.
Amazon
What would happen if Alexa lost her voice? It would be breaking news, according to this ad, and Jeff Bezos (who appears in the commercial) and his team at Amazon would have to come up with a replacement. We'll have to wait until Super Bowl Sunday to see what (or who) that replacement is in the full ad. (We wonder if a secret celeb is involved.)
Pringles
Apparently, we've been eating Pringles incorrectly this whole time. This Bill Hader-starring commercial teaches us a genius trick for enjoying the chips: stack different flavors to make new ones.
Skittles
The candy brand released four possible Super Bowl commercials starring David Schwimmer, but the full ad won't air during the game. It'll only be shown to one person: Marcos Menendes, a teenager from California. But don't worry, at least you'll be able to stream his reaction on Skittles' Facebook page.
Squarespace
Keeanu Reeves stars in Squarespace's Super Bowl spot for the fifth year in a row. In this installment, he makes his own motorcycle website - and he gets really emotional about it.
M&M's
"Who can resist seeing me in a giant pool of chocolate?!" Danny DeVito said in a press release for his commercial with M&M's. It looks like we'll find out the answer to that question when the ad airs on February 4. The chocolate company also released a teaser of critics reviewing the full commercial, to build even more suspense.
Doritos and Mountain Dew
The two brands, both under Pepsi Co, join forces for a joint Super Bowl TV spot. It promises an epic face-off between Game of Thrones' Peter Dinklage, representing Doritos Blaze, and Morgan Freeman, representing Mountain Dew Ice. There are also cameos from hip-hop icons Busta Rhymes and Missy Elliott.
Groupon
After Girls Trip star Tiffany Haddish famously raved about using Groupon deals (for a swamp tour with Jada and Will Smith), she ended up starring in the company's biggest commercial of the year, where she throws shade at people who don't support local businesses.
Lexus
The luxury car brand features stars from Black Panther, Chadwick Boseman (T'Challa) and Letitia Wright (Shuri), in a killer fight scene and car chase, much like the one we see in the trailer.
PETA
While other brands go for laughs, PETA goes for goosebumps. Its dark and poignant ad exposes the lies behind "humane" and "well-sourced" food options. James Cromwell stars.
Pepsi
Cindy Crawford recreated her iconic 1992 Pepsi commercial, this time with her son, Presley Gerber. But the ad doesn't only revolve around the supermodel; it also includes other historic Pepsi moments, like Michael Jackson's and Britney Spears' campaigns. The full video launches on Super Bowl Sunday.
