Woodstock for Gen Z. That, according to one attendee, is what Tyler, the Creator has created in the Camp Flog Gnaw Carnival, which was held for the eighth time this past weekend in Los Angeles. The event is the perfect place for kids weaned on a non-genre-specific mix of rock and hip-hop to listen to their favorite artists and dress to the hilt in every subgenre of streetwear style possible. In Tyler, the event has an ideal impresario, since his musical career encompasses a potent mix of street and outsider styles. He first burst onto the scene in 2010 with his punk-rap group Odd Future. Tyler has since gone through many Madonna-esque transformations, and his latest album, Igor, is full of narratives of love triangles and heartbreaks—and a more grown-up sonic texture of slow-grinding rap and soul.
While Tyler has changed, the foundation of the Carnival has remained roughly the same since its inception in 2012. Thousands of kids walk up a long hill into the parking lot surrounding Dodger Stadium in Los Angeles, where they are greeted with merch stations, selfie booths (including, this year, a giant Converse sneaker designed by Tyler that festivalgoers can pose in front of). There are free carnival rides, carnie food and games, and of course three stages filled with some of the biggest acts in pop music. This year featured the likes of Solange, FKA Twigs, Willow Smith, The Internet, Lil Uzi Vert, and DaBaby.
As Tyler’s popularity has grown, his fans have remained young, stylish, and cool. And their style has grown too. Gone are the fully decked-out Odd Future head-to-toe outfits. Now the typical uniform is more creative festivalwear. Think Coachella goes punk. But Tyler-inspired looks are still present: blond wigs—styled after the bob Tyler wears to transform into the title character on the cover of Igor—are everywhere, as are the babushka scarves rocked by A$AP Rocky in the “Babushka Boi” video (and later by Tyler and Frank Ocean). There are even a few throwbacks like the Odd Future “cherry bomb” prints and vintage Tyler donut-print sneakers.
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