Here Are 15 of the Most Popular Amazon Beauty Products on the Site Right Now

editor@purewow.com (PureWow)
·9 min read

Amazon is our go-to shop for tons of everyday household products: paper towels, disinfectant wipes, our Instant Pot—the list goes on and on. But when was the last time you resorted to Prime for your beauty needs? Believe it or not, the online retailer is a venerable treasure trove of makeup and skincare gold. In fact, some of the same Amazon beauty products that are ranking among the site's most popular sellers at the moment are some of our own most coveted beauty staples. Better yet, a slew of them are on sale for the brand's big Holiday Beauty Haul event that's happening now through October 25—squeals of delight entirely appropriate.

While top picks will vary based on the category they fall into—an über-popular hair mask, for instance, will have very different attributes than a must-have eyeliner—all in all, these No. 1 sellers are items that will be effective enough to live up to their claims, improve your beauty routine and make you feel great about yourself in the process of using them. We've done a meticulous dive into each of the site's top earners to find out what's driving the hundreds—scratch that, thousands, of glowing reviews each one has garnered. Below, find 15 of the best-selling Amazon beauty products on up for grabs on the site right now.

The Best-Selling Amazon Beauty Products at a Glance

RELATED: Hold the Phone: Everyone’s Favorite Natural Beauty Brand Is on Amazon Prime

1. Hero Cosmetics The Original Mighty Patch

Best acne patches

Got stubborn pimples? Get rid of them overnight with these hydrocolloid stickers (seriously, though, we noticed them working their magic within mere hours in our tests). Just pop one of the 36 thin, barely visible matte patches over your (cleansed) whiteheads before you get your beauty sleep, and by the time you wake up six to eight hours later, you'll be blessed with smaller bumps, as the patches work by absorbing the "gunk" in your pores. While we had to use several in a row to get the job fully done, they do work, and quickly—we even found ourselves less tempted to pick at our acne while using these little godsends.

$13 at Amazon

2. Maybelline Instant Age Rewind Concealer

Best concealer

Described by L'Oréal as "America's No. 1 concealer," this budget-friendly product has a spongey applicator that's perfect for covering up dark eye circles and redness—all without clogging pores or causing caking or buildup. With a twistable tip, the applicator is designed to ensure that just the right amount of formula comes out for a seamless, blendable look with medium- to full-coverage finish. It comes in 18 shades, including a brightener and a neutralizer, all of which are said to perform as well (if not better!) than pricier concealers on the market.

$10 $8 at Amazon

3. Essence Lash Princess False Lash Effect Mascara

Best mascara

Take it from us: You don't need to spend a fortune to make your lashes look like a million bucks. To prove it, there's this drugstore mascara. This cruelty-free pick outperforms many fancier formulas we’ve tried that are several times the cost. The cone-shaped brush is easy to maneuver around the outer and inner corners of your eyes, and the smooth, inky color defines, lengthens and volumizes our lashes just so without clumping or flaking.

$5 $3 at Amazon

4. Neutrogena Day & Night Makeup Remover Cleansing Towelettes

Best makeup remover wipes

Not only does this pack of makeup remover cleansing towelettes remove stubborn (yes, even waterproof!) makeup while washing dirt and oil off the face, the included night calming cleaning towelettes have a soothing scent that's specially formulated to help you unwind as take the day off, as well. Made without alcohol, they are designed to be gentle, and even have a seal of approval from ophthalmologists, dermatologists and allergists, though we recommend doing a patch test first if you have particularly sensitive skin.

$16 $9 at Amazon

5. Revlon One-Step Hair Dryer And Volumizer Hot Air Brush

Best hair dryer brush

The Revlon hair dryer brush is way more than a blow-dryer. It combines a nylon-bristled round brush with 1,100 watts of power to give your hair serious volume while simultaneously smoothing away any frizz. Editor-in-Chief Jillian Quint credits this hair dryer brush with giving her back 20 minutes of her life, as it styled her thick dry ‘do in just 12 minutes. She also says it was much easier to hold in one hand than her regular styling tools.

$70 $35 at Amazon

6. Schick Hydro Silk Touch-Up Multipurpose Exfoliating Dermaplaning Tool

Best facial razor for dermaplaning

More than 130,000 reviewers agree: This little bitty razor is incredibly versatile. Use it to shape and clean eyebrows, remove fine hairs from your upper lip, chin, fingers and toes and exfoliate dead skin cells from your face. Each blade is cushioned with microguards to help protect against nicks, and there's a protective cap so that you can store it in your makeup bag or purse for quick touchups whenever you feel a prickle coming through.

$7 $2 at Amazon

7. Bio-Oil Skincare Oil

Best oil for skin

This multi-use body and face oil is touted for plethora of ailments, from dry skin and acne scars to stretch marks and uneven tone. Its secret powers come from its vitamin A- and E-infused formula, the former of which helps to reproduce skin cells and add elasticity (for context, popular anti-aging ingredient retinol is a more gentle derivative of vitamin A), while the latter is a protective antioxidant that can help to prevent damage. Pair that with soothing lavender oil, anti-inflammatory chamomile and sunflower oil, and you've got a potent little potion that reviewers are all but calling a miracle product.

$26 11 at Amazon

8. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

Best exfoliator for your face

Do you want smoother and brighter looking skin? Then a product with a chemical exfoliator, like salicylic acid, is the way to go. Not only is Paula's Choice 2% BHA liquid exfoliant with salicylic acid formulated to get rid of dead skin cells, it also helps to unclogs pores, which in turn makes blackheads less visible. Better yet? It's gentle enough to be used daily, and works for all skin types.

From $10 at Amazon

9. CeraVe Moisturizing Cream and Hydrating Facial Cleanser Combo

Best face wash and lotion

With this combo deal, you'll get two amazing beauty products for dry skin for the price of one in the form of a moisturizing cream and a hydrating facial cleanser. A popular pick among dermatologists, the cleanser has a creamy, hydrating formula that will be ideal for those with parched complexions because it seals in moisture. It cleanses gently but effectively, and can even be used on the body. As for the lotion, its thick formula packs oils and ceramides together to help repair the skin barrier function and prevent inflammation. Translation? It smooths over dry, flaky patches from, say, overwashing your hands or hitting the acne treatments too hard. Some fans even credit it for healing their eczema!

$15 at Amazon

10. Julep Eyeshadow 101 Crème to Powder Shadow Stick

Best eyeshadow stick

This unique formula comes in a stick applicator, applies as a cream and then dries to a powder. Made with vitamins C and E to help protect eyelids against free radicals and damage, it's ultra-blendable on even thin skin without creasing. Better yet, there are a whopping 21 shades to choose from, from neutral pinks and creams to bold dark blues and intense greens, all in various options of mattes and shimmers. It also comes with a built-in smudge tool for a sexy, lived-in rockstar look.

$14 at Amazon

11. TruSkin Vitamin C Facial Serum

Best vitamin C serum

While the rest of the world may be finally catching up to the vitamin C craze, nearly 90,000 beauty buffs on Amazon have been raving about this stuff for years. Its blend of vitamin C, hyaluronic acid and vitamin E aim to soften fine lines and brighten skin, while witch hazel—which may help fight bacteria, decrease inflammation and promote skin healing when added to a serum—rounds out the formula.

$30 $19 at Amazon

12. Nizoral Anti-Dandruff Shampoo

Best dandruff shampoo

While anti-dandruff shampoos can often strip your hair of color and leave a pungent scent, this unique product is an exception. Not only does it claim to relieve dryness, itchiness and flakiness caused by dandruff, it aims to target the root of the issue by killing the fungus that caused those pesky flakes in the first place.

$17 $13 at Amazon

13. Olaplex Hair Perfector No. 3

Best hair mask

Olaplex No. 3 is a revolutionary product that is a godsend for those with damaged hair. This mask gives you salon-level results at home by working to repair broken bonds in your hair's molecules for healthier strands. In our tests, it lent our editors plenty of volume and texture, yet didn't feel too greasy or slippery. It also cut down on frizz, left our strands smooth, and, as an added bonus, it smelled pretty nice, too.

$28 on Amazon

14. Dr Teal’s Foaming Bath with Pure Epsom Salt

Best epsom salt

Spa day, anyone? This relaxing lavender scented bubble bath has a cruelty-free, foaming formula that will soothe and de-stress your aching muscles, all while cleansing and nourishing your skin. The bubbles reportedly last quite a while, and the product is formulated with therapeutic lavender essential oils and pure epsom salt for a luxurious experience that will leave you feeling rejuvenated.

$6 $5 at Amazon

15. Maybelline Total Temptation Eyebrow Definer Pencil

Best eyebrow pencil

Now that manicured brows are back in style, you may be left struggling to find a brow product that gives them the results you want. Luckily, this Maybelline Total Temptation eyebrow definer pencil is here to help. The creamy formula, teardrop tip and spoolie allows effectively fills in sparse hairs for a soft, natural-looking brow. No wonder it's got nearly 60,000 5-star reviews on Amazon!

$8 at Amazon

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PureWow may receive a portion of sales from products purchased from this article, which was created independently from PureWow's editorial and sales departments.