The Best Non-Alcoholic Wine Alternatives - Dry January Spotlight: NON
Courtesy of NON
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Putting the NON in Non-Alc, reminding me of the epic mockumentary show-within-the-show PubLIZity from Kroll Show with the iconic tagline "...it's based off our names!" It's literally in the name. NON hails from a strong drinking culture yet aims to tame the wild assumption that non-alcoholic wine is uninteresting. Made in the purpose-built NON facility in Melbourne, Australia—NON was meant to live alongside the greats in one of the epicenters of the gastronomic world.
Redefining the wine occasion by creating something for everyone, NON introduced The Collection—the perfect pack for anyone looking to go dry or cut back this January. The Collection is a collection of five hand-crafted, full-flavor non-alcoholic beverages that celebrate the best ingredients from around the world and serve as the gateway into the NON world.
Courtesy of NON
Within the new bundle sits NON’s three core expressions: NON1 (Salted Raspberry & Chamomile), NON3 (Toasted Cinnamon & Yuzu), and NON7 (Stewed Cherry & Coffee), plus two seasonal capsule variations: NON2 (Caramelised Pear & Kombu) and NON5 (Lemon Marmalade & Hibiscus).
Whether your New Year’s resolution was to have healthier drinking habits or you just need a cleanse after all those holiday parties, Dry January offers an opportunity to reset and refresh your system. NON deconstructs real produce with culinary techniques to create real drinks packed with flavor, minus the booze. Intricately balancing fruit, tannins, salinity, and acidity, the manipulation of each considered ingredient is part of the labor of love present in each bottle sipped and served chilled.
While best paired with food, NON is made to be enjoyed in a freestyle manner, much like the nonchalant drinking habits embedded within Australian culture. Take on The Collection as an aperitif or a spritzer, an after-dinner drink, or a tasty beverage any day, anytime. This offering exists beyond the limitations of convention.
Courtesy of NON
“The Collection is the ultimate introduction to the world of NON, just in time for Dry January. Our handcrafted beverages set a new standard for our commitment to quality and flavor through real produce and culinary craftsmanship, defining luxury within the non-alcoholic category - because 0.0% shouldn’t mean compromising on flavor.” - Aaron Trotman, Founder of NON
Experience the world of NON this January. Shop The Collection via www.non.world available for a limited time this winter season while supplies last for $100 plus free shipping. You can also find NON at select venues across the USA during Dry January. Full stockists list available HERE.
