The Best Hair Color Ideas to Try in 2024

Some of the top hair color trends for 2024, according to Perkins, are going to be bronde blends. “These shades sit in the in-between space between blondes and light brunettes that look seamlessly highlighted and don’t go all the way to white-bright blonde tones,” she says. Think Selena Gomez's new look.

As for why they're trending? “These shades look more natural and softer than what we’ve been seeing the past couple of years in heavily highlighted and platinum looks with darker roots,” Perkins continues. “The blend is more seamless.” If you are starting with blonde or highlighted hair, you can achieve this look by perfecting your tone with Madison Reed Color Therapy Mask in Perla or Color Reviving Gloss in Crema.