The Best Early Amazon Prime Day Deals
Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Please note, prices are accurate at the date of publication but are subject to change.
Prime Day madness is on the horizon! Amazon Prime Day 2023 falls on July 11-12, and it's the best time to make all of your most-wanted purchases. Fashion, beauty, home, tech and beyond — this epic two-day shopping event is a shopper's Super Bowl! Shoppers are especially excited this year, as the "little treat" lifestyle has been taking over the internet (CNBC)!
What Is Prime Day?
Amazon Prime Day is a 48-hour, sitewide sale specifically for Amazon Prime members. Practically every brand you can think of will have major markdowns on the site. You likely won't find products with prices this low again until Black Friday — or Prime Day 2024!
When Is Prime Day?
The dates of Prime Day change every year, but for 2023, the event will kick off at midnight PT on Tuesday, July 11 and run through Wednesday, July 12.
How Do I Sign up for Amazon Prime?
If you're not yet a member, you can easily sign up for Amazon Prime here. Along with having access to Prime Day deals, you'll receive fast, free shipping on select products all year round, exclusive discounts, free access to thousands of shows and movies on Prime Video and so, so much more.
The best part? Whether you're new or haven't been a Prime member for the past 12 months, you can receive a free 30-day trial when you sign up!
What Will Be on Sale?
From Amazon devices like Kindles and Echos to top, world-famous brands across all categories, you'll find countless deals during Prime Day. We encourage you to shop both days as well, and to keep checking back frequently throughout those 48 hours. Lightning Deals will be dropping (and selling out) throughout the event!
Hot tip: Bookmark our Shop With Us page, as we'll be non-stop covering deals before, during and even after the sale!
What Will Be the Most Popular Categories?
This year, you'll want to especially keep an eye on tech, as consumer electronics are making a comeback after a slump due to the pandemic. Insider Intelligence analyst Andrew Lipsman spoke on this for the "Behind the Numbers: The Daily" podcast:
“If you are thinking about consumer electronics, this is the event to get into the act,” he said. “If we see a rebound during Prime Day, that, to me, actually is a great bellwether for not just Amazon, not just e-commerce, but the state of retail in total because it means that a huge category is coming back.”
Consumer analyst Julie Ramhold of DealNews also expects home and garden deals to "dominate" this year!
What Are the Best Early Deals for 2023?
We will round up our absolute, can't-miss Prime Day picks below, including just-launched markdowns, but if you want to concentrate on certain categories, check out our roundups of the best early Prime Day Deals for 2023:
The Absolute Best Prime Day Deals at Amazon
Looking to revamp your wardrobe — or maybe your beauty routine? Need to upgrade your home with an Amazon device or work on your health and wellness game? Scroll down to see our top 21 Prime Day deals you can shop right now!
Aveeno Calm + Restore Triple Oat Hydrating Face Serum
Pros:
Made for sensitive skin
About 10,000 reviews
Moisturizer, exfoliator and balm also available on same page
Cons:
Doesn't necessarily address excess oil
Some shoppers don't like the dropper
While fragrance-free, some shoppers don't love the scent
Ardell False Eyelashes Natural Babies (5 Pairs)
Pros:
Enhanced yet natural look
Invisiband for invisible lash band
Cruelty-free
Cons:
Does not come with glue
Not reusable
Not for someone looking for mega-drama
Powercut Triple Burn MLT-97 Weight Loss Fat Burner Diet Pills
Pros:
Whopping discount
Produced in an FDA-registered facility
Amazing before and after photos from reviewers
Cons:
Not a medical solution
Need to drink two to three liters of water daily
Must take with food
Lillusory Off-the-Shoulder Puff Sleeve Dress
Pros:
Sleeves can be worn on or off the shoulders
Excellent wedding guest dress for summer
Easy pull-on style — no zippers!
Cons:
Will likely require strapless (or no) bra
Somewhat limited size range
Lighter colors may need a slip underneath
Longwin Hanging Circle Wall Mirror
Pros:
Three sizes available
Velvet back keeps wall safe
Looks great in any room
Cons:
No option for standing — must hang
Only one color option
Echo Dot (5th Gen, 2022 release)
Pros:
Newest gen available
Works with Amazon Music, Spotify, Apple Music and more
Voice and motion controls
Cons:
A few reviewers were not happy with customer service
Some had a little trouble with setup
One shopper did not like the look of the cable
Homma Premium Thick High Waist Tummy Compression Slimming Leggings
Pros:
Strong compression fabric
10 color options
Nearly 30,000 reviews
Cons:
Somewhat limited size range
No patterned options
May be too thick for warm days
Hot Tools Pro Signature Ceramic Digital Flat Iron
Pros:
Multi-directional plates allow for full hair contact
Pulse technology maintains consistent temperature
Tangle-free swivel cord
Cons:
Wide plates can't be used to create tight curls
One shopper noted not liking the location of the on/off switch
Another shopper noted the outside of the plates becoming too hot
Laura Geller Prep-n-Go Lip Scrub and Tint Duo
Pros:
Two-in-one product for the perfect pout
Three shades available
Rejuvenating ingredients like avocado oil and raspberry oil
Cons:
Not the same pigment payoff as a lipstick
Pricier than drugstore lip products
Only pink shades
Caracas Canteen Modern SMART Sports Water Bottle
Pros:
Smart temperature display
Can set alarm to remind yourself to drink more water
Black-owned business
Cons:
Need to download app to make full use of bottle
Still more expensive than a basic water bottle
Only one size
Hbada Home Office Desk Chair
Pros:
Three color options
Flip-up armrests
Reclinable
Cons:
While there are color options, none are bright or unique
Mesh back may not be great for cat owners (scratch risk!)
May not last as long as more expensive options
TsMADDTs Eyebrow Tweezer Set
Pros:
Six pieces: Four types of tweezers, double-sided brush and curved scissors
Storage case included
Over 10,000 reviews
Cons:
Won't affect color of brows
Tweezers may not be quite as precise as pricier picks
Shoppers say case isn't genuine leather
Colgate Optic White Overnight Teeth Whitening Pen
Pros:
May remove years of stains in just one week
Designed for sensitive teeth
Less time-consuming than whitening strips
Cons:
Not designed to whiten implants, caps, etc.
May not be as fast as other methods
Must remember to use consistently for best results
Skullcandy Hesh ANC Over-Ear Headphones
Pros:
Wireless with 22 hours of battery life
Active noise canceling
Tile tech makes it easy to track down lost headphones
Cons:
Mod White colorway is a little more expensive than True Black
Take up much more space than earbuds
Don't come with case
Ray-Ban Metal Aviator Sunglasses
Pros:
Aviator designs look great on all face shapes
UV protection coating
Multiple available colors
Cons:
Still pricier than smaller, cheaper brands
Might be too small for some people
Zulay Handheld Milk Frother
Pros:
Over 110,000 reviews
45 color options
Works with regular milk and milk alternatives
Cons:
Batteries not included
Handle not waterproof
Only one speed
HomePop Velvet Swoop Arm Accent Chair
Pros:
Available in many colors and patterns
Over $200 off
Super soft
Cons:
Only supports up to 250 pounds
Swoop arm rests don't provide as much support as others
Will arrive unassembled
Roizsx Raffia Woven Wicker Straw Bag
Pros:
Can be carried as a crossbody, wristlet or clutch
Three shades available
Magnetic closure
Cons:
May be too small for some shoppers
Not designer
Straw may be harder to clean than other materials
Dyson V8 Cordless Vacuum Cleaner
Pros:
A most-wanted vacuum brand
Up to 40 minutes of run time between charges
Two-year warranty and lifetime Dyson support
Cons:
Still pricy compared to other brands
May not have enough battery life for a large house
Docking station requires putting holes in wall
Bronax Pillow Slippers
Pros:
Unisex sizing
16 color options
Can use hair dryer to mold to your foot shape!
Cons:
Each size covers two sizes — not super exact
Could shrink or become deformed if left in sun for too long
No width options
Daily Dose Miracle Moisture Leave-In Conditioner
Pros:
Clean, vegan, cruelty-free
For all hair types
May help with frizz, moisture and shine
Cons:
Only one size
Not everyone loves the scent (though many do!)
A few people had trouble with the nozzle
Flexitol Heel Balm
Pros:
May address rough texture, deep cracks and more in feet
Could show results in one day
Over 13,000 reviews
Cons:
Two-pack isn't on sale
Mixed reviews on the scent
Could have prettier packaging
Aloha Organic Plant Based Protein Bars
Pros:
Vegan
Paleo-friendly
Gluten-free
Cons:
Not peanut allergy-friendly
Not sugar-free
One shopper wished it were more filling
Looking for more incredible markdowns? Make sure to check out all of Amazon's Daily Deals for more great finds!
Not done shopping? See more of our favorite products below:
See more Us Weekly Shopping
Want to ‘Look Good Naked’? Kourtney Kardashian Recommends This $28 Coconut Melt
23 Fashion and Beauty Faves We’re Already Shopping for Amazon Prime Day — Up to 73% Off
Why Jennifer Lopez Loves the IT Cosmetics Superhero Mascara
This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful, such as wedding-guest outfits, purses, plus-size swimsuits, women's sneakers, bridal shapewear, and perfect gift ideas for everyone in your life. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.
The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from the advertising sales team. We welcome your feedback at ShopWithUs@usmagazine.com. Happy shopping!
