These Are the Best Brow Gels for Shaping and Defining Your Arches

Whether big and bold or thin and precisely plucked, we all like to keep our brows well-kempt. Especially if we spend loads of time and effort shaping them to the perfect arch. It’s only natural to want to keep them perfect for as long as possible. Thankfully, the best brow gels can maintain your carefully coifed eyebrow hairs long after application, all while adding some welcome definition.

While trends like bushiness of brows have come and gone, one thing stays the same year in and year out: keeping your brows in place. This is where the palmade-like product comes into play. Brow gel is used to groom and tame unruly brow hairs, says professional makeup artist Kierra Lanice Wray. “Oftentimes our brows grow in different directions, so a good brow gel or wax can help redirect them to help them lay and hold exactly where you desire.” She explains that similar to mascaras, brow gels can come in various colors to better match your hair and/or cover grays. Some formulas are even thickening for the appearance of a fuller brow (who doesn’t want some eyebrows a la Brooke Shields)

How we chose the best brow gels

We consulted professional makeup artist Kierra Lanice Wray for her recommendations for the best brow gels, tested a few products ourselves, and scoured online reviews from verified customers, to find you the best options.

Our top picks