Score Nearly 60% Off of 2023's Most Popular Toys With These Amazing Toy Deals

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Even Santa is feeling the effects of inflation, so grabbing these 2023 toy deals makes sense for all of us. There are huge deals on so many of the best toys of the year; the trick is that these sales are designed to happen quickly. The sales go up, and in a matter of days, they’re over. That’s why if you find the perfect Christmas gift for your kid on this list, jumping on that toy sale is the right move.

Toys like Legos, Hot Wheels, and all of the coolest dolls, video games, and even ride-on toys are seeing deep discounts. As a parenting editor, it’s exciting to see discounts deeper than I’ve seen even on Prime Days or Black Friday. Manufacturers know that kids tend to change their minds at the last minute, so parents often need to scramble to get their kids the best toys that they want at the moment — and the toys that parents think will entertain their child the longest, whether that means a more-classic building toy, or something trendier.

Even if you’re not buying for a winter holiday and are just looking for a great present for your kid, there’s likely something on sale that will pop out to you. Happy shopping!

Xbox Series S 512 GB All-Digital Console

One of the most-requested gifts for teens and tweens is on sale for 20% off. This is huge. A 512 GB all-digital XBox series S is normally $279, but for the holidays, it’s only $239. It comes with a controller and a free 3-month membership for Xbox all-access!

PlayStation5 Console (Slim) Spiderman Bundle

When my daughter asked for a PS5, she was very specific that she wanted this version — the Spider-Man bundle. It comes with a DualSense wireless controller, two horizontal stand feet, an HDMI cable, an AC power cord, a USB cable, printed materials, a pre-installed game, Astro’s Playroom, and a digital voucher for Spider-Man 2.

Thunderroarus Drop

This six-foot-tall, Monster Jam truck-and-car ramp that makes cars fly out of a T.rex’s mouth (while it makes sounds and lights up) is our 2023 car toy of the year, and right now, it’s $25 off.

That’s a huge discount on one of the hottest toys of the year. It comes with an exclusive truck, so your kids can start playing immediately.

Meena Fleur (Saffron Gold)

It’s so rare to see a Rainbow High doll marked almost 60% off. To have Meena Fleur, one of the best-selling dolls discounted that deeply? Absolutely wild.

She comes with two whole outfits, including shoes. Her hair is silky and beautiful, and her makeup? To die for. Grab her now.

Disney’s The Little Mermaid Royal Clamshell

Lego collectible sets like this one from Disney have all of the best bits of the 2023 movie, including Ariel, King Triton, and Ursula. And don’t forget Flounder and Sebastian!

The underwater scene is stunning with a combination of transparent, translucent, and opaque blocks that work together to create an ethereal dreamland. It’s 10% off right now, so Brickheads can get it for $15 cheaper.

Let's Play House Dust! Sweep! Mop! 6-Piece Pretend Play Set

Kids love to pretend to do the things that you do, and this includes chores. Why not encourage this behavior while they’re young and impressionable, so that hopefully when you ask them to tidy up in a few years, they don’t run screaming in the other direction?

This six-piece set is normally $42.99, but right now, it’s only $20.99.

Throw Throw Burrito

Throw Throw Burrito has become an absolute classic in the past few years, and everyone loves it. Yes, it can get heated, but in the very best way.

This version is wacky, made for outdoors or the basement, with oversized playing cards and enormous burritos. They call it extreme, but the real extreme thing is this sale, with the game 15% off.

Wooden Scoop and Serve Ice Cream Counter (28-Piece Set)

Melissa and Doug continue to make incredible, durable, wooden pretend-play toys. This scoop-and-serve ice cream counter is over 50% off and will make your children into tiny little servers, getting everyone their orders.

It also has money, which helps with kids learning currency and math, and the existential dread that accompanies capitalism.

Perfect Fit 4-in-1 Trike

You and your child will get so much use out of this Little Tikes trike. It’s part bike stroller, part tricycle, part standard stroller, and all of it is fun, stylish, convenient, and beloved by parents and children. The blue and teal colors are both over 40% off with an extra $10 off with the coupon.

Got2Glow Fairy Finder

A lively combination of digital and analog play the Got2Glow fairy finder has your children out looking for fairies much in the same way that they’d hunt for Pokemon.

With this version, you can share your fairies with other finders, and right now it’s 64% off with another 15% off with a coupon.

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