The Best New Beauty Products of 2024... So Far

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With new beauty products dropping faster than you can snap your fingers, navigating this ever-changing and oversaturated market can feel like a minefield. Fortunately, here at T&C, we take our skincare, haircare, and makeup very seriously. And to help make your lives easier (and less expensive), we sorted through all the best beauty launches of 2024 so far. From nourishing body moisturizers to concealers that wake up the face to skin-saving serums, here are the luxurious products actually worth the investment.

Word to the wise: Keep this space bookmarked, as well be updating it and adding new favorites throughout the year. Happy testing!

New Skin Caviar Eye Lift

La Prairie is starting spring off on a high note with an extremely effective eye serum, infused with the Swiss brand's signature caviar beads, that targets skin ligaments in the area to reduce fine lines and wrinkles. The result: a youthful-looking appearance with wide-awake peepers.

The Kissu Lip Tint

Tatcha just dropped the creamiest, dreamiest trio of lip tints that not only provide a gorgeous pop of color, but the formula also contains SPF 25. It's truly love at first swipe.

AirWash Dry Shampoo

From the brand behind viral Leave-In Molecular Mask, the AirWash Dry Shampoo is a non-aersol formula that breathes life into days-old hair without leaving a white cast, starchy buildup, or heavy fragrances. Equally as cool: it relies on a newly patented smart-release odorBIND™ biotechnology that recognizes, traps, and clinically odors.

Skin Rewind Complexion Stick

Ilia is on a roll in 2024 with new beauty launches. It's latest? An easy-to-use complexion stick that blurs pores, redness, and texture with buildable, medium coverage and a natural matte finish, while also acting like an anti-ager to firm, smooth, and smooth fine lines and wrinkles.

Natural Perfection Concealer 24H Wear

Just one swipe of Guerlain's brightening concealer completely camouflages and dark circles, blemishes, and other skin imperfections. The innovative formula applies easily and is buildable, long-lasting, and uber lightweight, so you'll never have to worry about caking in the later hours of the day.

Gold Lust Dry Heat Protection Spray

Meet the newest product in Oribe's cult-favorite Gold Lust collection: a spray that provides up to 450 degrees heat protection, while repairing, smoothing, and de-frizzing damaged hair. Best part of all? It's got the scent fans know and love.

Hand Cream

After a successful limited-edition run last year, Courteney Cox has brought back this refreshing scent featuring notes of mandarin, ginger, and basil into her Homecourt lineup.

Powder Blush

Everyone's favorite powder blush just got an upgrade in time for its 25th anniversary. So what makes this version so special? An innovative combination of four different pigments achieves a weightless, high-impact, true-color payoff for up to 16 hours.

YSL Loveshine Lip Oil Stick

With YSL's latest, you get the punch of color a lipstick gives and the hydrating slick of a lip oil. It doesn't get more luxe than that.

Rosemary Hair Duo | Multi-Protein

While there is no quick fix for hair loss or thinning, studies show rosemary oil can help stop shedding in its tracks and boost growth. Nécessaire's new haircare duo not only contains the powerful herb, but it has five other plant proteins that help strengthen damaged stands and protect it.

DreamBeam Silicone-Free Mineral Sunscreen SPF 40

Formulated with a hydrating trio of hyaluronic acid, peptides, and ceramides, this tinted mineral sunscreen applies to skin smoothly and acts as a canvas base for the rest of makeup. Not the full-face type? It can also be worn solo for a just-got-back-from-vacation glow.

Body Reform Treatment Serum

From one of Hollywood's aestheticians, this silky multi-tasker treatment smooths bumpy skin (also known as keratosis pilaris), brightens dark spots, fades stretch marks, and reduces the appearances of lines and wrinkles with 2% granactive retinoid, vitamin C, and hydronesis.

The Energizer Mandelic Acid Body Wash

Upgrade your shower routine with this refreshing body wash that neutralizes and fight body odor with the help of fermented sugar cane and mandelic acid.

Brightamin Brightening Eye Serum Stick with Vitamin C

Give your under-eyes the boost it deserves with eye serum meets balm that brightens dark circles and perks up tired eyes.

Clarifying Moisturizer

Tata Harper's best-selling moisturizer just got an upgrade with new key ingredients, including lemon-myrtle extract for balancing skin's natural sebum, chlorella prebiotic that supports skin's microbiome, and oat ceramides supports the barrier.

Rio Radiance SPF 50 Trio

Sol de Janeiro may have been household name for years, but it's shaping up to be one of the buzziest brands of 2024. It just introduced SPF and the products are everything you'd expect and more: a nourishing set of protective glow-inducers with an intoxicating scent that screams summer.

Rich Rice Shampoo Concentrate

Infused with rice protein, this highly-concentrated shampoo treatment deeply cleanses while reversing signs of damaged hair texture.

Supergoop! Mineral Unseen Sunscreen SPF

Everything you love about Supergoop!'s Unseen Sunscreen—now with a mineral formulation.

Seamless Skin Enhancing Tint

Get your glow on with Lisa Eldridge's skin tint that delivers light to medium coverage with a smooth, luminous finish. Wear under makeup or wear on its own.

Air Thickening Spray

Thin-haired girlies will love celeb stylist's Mara Roszak newest hair spritz that amps up texture and volume with a light grip and hold.

Slim Lip Color Shine

Satiny-smooth doesn't even begin to cut it with Tom Ford's latest lip formula. The kind of lipstick you wear for special occasions, this sleek stunner delivers effortless color impact and is available in 10 gorgeous colors.

The Cleansing Balm

Japan's favorite cleansing balm is now available in that States, cue applause. Not only does this delightful balm emulsify into a gentle milk, zapping every last drop of makeup, SPF and grime from the day with it, but it's also deeply soothing, thanks to peptides and ceramides that work over time to lessen fine lines and wrinkles. If you're sensitive or dry, your skin will love it.

Estée Lauder Sabyasachi Limited Edition Matte Lipstick

Brighten and boost your visage with a shock of rich color, courtesy of Sabyasachi's exuberant limited addition collaboration with Estée Lauder. Every detail is sumptuous and reflective of the beloved Indian atelier's house codes. Bonus: the packaging is gorgeous.

Cashmere Peel

Eadem's latest, a gentle peel that combines a blend of proprietary blend of AHA + PHAs, as well as rice water and colloidal oatmeal, does the heavy lifting when it comes to unclogging pores, fading hyperpigmentation, improving texture, and even reducing sebaceous filaments. See? We weren't lying when we said it does some serious heavy lifting.

The Geranium Rose Body Oil

Lush and deeply hydrating, but fast absorbing, the relaxing and soothing scent of Bader's new geranium body oil creates a spa-like experience with a seriously efficacious body product.

Kitten Flick Liquid Eyeliner

Get in on the Lisa Eldridge signature kitten flick liner with a liquid formulation that is made for precision application and dries down to silky matte finish. Transfer? Not with this gem.

Cell Cycle Catalyst Anti-Aging Serum

Lightweight and layerable, Cell Cycle is meant to aid enhancing cell turnover (thanks to a gentle blend of alpha and beta hydroxy acids) to boost cell turnover and amplifying ones overall anti aging routine.

PHD Hybrig Lip Glaze

A game-changing hybridization of oil-balm-gloss-plumper, this skincare infused lip glaze courtesy of Gaga's Haus labs infuses and restores lips, and contributes to a plumping effect with 2 weeks of continual use.

Luminous Cleansing Balm

New in the Goop Beauty arsenal is the luminous cleansing balm, which emulsifies from a balm to an oil to a milk, lifting away all signs of makeup, SPF, pollution and debris from the day, while leaving the face comfortably hydrated and never stripped.

The SUPER Intensive Face Oil

The key to a healthy skin barrier? It might just be a product that mimics how the skin is supposed to optimally function. Not only does U Beauty's new oil reinforce barrier lipid function and infuse skin with hyaluronic acid, but it also targets signs of stress and oxidative damage.

Universal Balm

Formulated with mango butter, neroli, and black pepper, this ultra-nourishing salve provides long-lasting hydration without a greasy residue. Use it on your hands, body, face, or wherever your skin is feeling dry.

Scalp Care Density Serum for Thinning & Greying Hair

Living Proof's lightweight scalp treatment pulls double duty to boost hair density with amaranth peptides and reduce signs of gray hairs with an antioxidant and amino acid blend.

Cloud Paint

If you love Glossier's Cloud Paint blush, you're going to love its bronze version. Airy and lightweight, the formula imparts a transparent, sunkissed glow that can be built up to your preference.

The Rich Shampoo

Augustinus Bader's aptly-named shampoo gently cleanses and nourishes dry strands without weighing them down. Use in tandem with its new conditioner.

The Daily Cleansing Protocol

Victoria Beckham teamed up with esteemed esthetician Melanie Grant to create two luxury cleansers designed to use in tandem daily. The Daily Oil Cleanser is formulated with a blend of nourishing fruit oils that helps wash away the day's makeup away, while the Daily Lactic Acid Gel Cleanser mindfully exfoliates to reveal healthy skin.

First Care Activating Mask

Perfect for those with dry skin, this sheet mask is infused with approximately 3-weeks worth of its cult-favorite First Care Activating Serum VI, so right off the bat, you know it's hydrating. In as little as 10 minutes, you can expect a healthy, luminous complexion.

Maracuja Juicy Lip Vinyl

A little bit gloss, a little bit balm, Tarte's newest launch delivers glossy, shiny, wet-like lips with a juicy pop of color.

Signature Lip

Love the look of matte, but hate the feeling? This formula with hyaluronic acid and sesame seed extract provides saturated color that's comfortable to wear.

Lash Sculpt

Not only does this mascara create a sky-high, fluttered effect, but its pigmented formula is enriched with a blend of carnauba wax, candelilla wax, and vitamin E to nourish, strength, and add shine to lashes.

Showerhead Filter

Developed by a trichologist, this first-of-its-kind showerhead filters out chlorine, heavy metals, and other hard contaminates from your water to improve scalp health and strengthen and hydrate hair.

Overnight Chronobiology Peel

Utilizing special molecular technology developed by Nobel Prize winner Sir Fraser Stoddart, Noble Panacea's newest invention is an overnight resurfacing treatment that gently and gradually exfoliates skin as you sleep, so you wake up with a clear and smooth complexion.

Perseus

The newest scent in the Parfums de Marly family is quite literally summer in a bottle. With zesty notes of grapefruit mixed with vetiver, ambergris, and dry woods, Perseus is elegant and refreshing—and perfect for warm days ahead.

SŌM SKIN Rejuvenate and Fill Microneedle Patches

When tired eyes need a pick-me-up, these exosome-infused patches mimic the effects of microneedling to boost collagen, reduce the appearance of fine lines and wrinkles, and hydrate skin.

High Impact Shadow Play Eyeshadow + Definer

Applying eyeshadow has never been easier thanks to this dual-ended pen that shades on one side with a creamy crayon, and lets you define on the other with a powder-infused sponge applicator.

Vital Perfection Uplifting and Firming Advanced Cream

Just as its name suggests, Shiseido's science-backed moisturizer is designed to perk up skin and reverse sagging, while simultaneously erasing dark spots, refining uneven skin tone, and diminishing wrinkles.

The Neutralizer Pencil

Bobbi Brown's TikTok-viral beauty brand, Jones Road, kicked 2024 off with a heck of a release: a concealing pencil that brightens and erases dark circles. The formula is creamy, the shade range is exemplary, and the results are fantastic. Another winner product!

MORE: T&C Tried & True: The Jones Road Miracle Balm Is a Lazy Girl Beauty Essential

Collagen Dream Night Cream

Osea, the brand behind everyone's favorite body oil, dropped this nourishing overnight moisturizer, which comes packed with algae-derived bio retinol, vegan collagen plus five vital hydrators. It deeply nourishes, erases fine lines and wrinkles, and perks up tired-looking skin.

Full Orbit

Tired eyes don't stand a chance against Glossier's gel-like eye cream that depuffs, visibly brightens dark circles, and smooths the look of fine lines, all while hydrating skin.

Real Flawless Weightless Perfecting Serum Concealer

Laura Mercier's newest concealer is infused with 85 percent skincare ingredients that help hydrate and smooth skin, while also masking and brightening under-eyes and imperfections. It offers medium coverage and up to 16 hours of wear time with a natural finish.

MORE: The 12 Best Under Eye Concealers for Dark Circles, Bags, and Beyond

Cheirosa 59 Delícia Drench™ Perfume Mist

ICYMI, perfume mists of the early aughts are back in full force. Sol De Janeiro's Cheirosa 59 Delícia Drench contains notes of vanilla orchid, sugared violet, and transparent sandalwood that come together to make an intoxicating and delicious scent you'll never get tired of.

Phyto-Retinol Sleep Serum

True Botanicals's new night-time serum is formulated with Peptilium, a potent ingredient clinically proven to work faster and harder than traditional retinol. Over time, it helps improve texture, boost glow, firm skin, and diminish dark spots, and fine lines and wrinkles.

MORE: T&C Tried & True: The New True Botanicals At-Home Peel Is Your Ticket to a Clear Complexion

ROOT Lift Spray

Mara Roszak, a celebrity hairstylist who counts Natalie Portman and Michelle Yeoh as some of her famous clients, released this ultra-weightless formula that pumps up the volume in hair with help from sandalwood extract, rice water, and mushroom extract.

Franklin - Eau De Parfum

T&C's Beauty Director April Long called it: Fragrances with herbaceous notes will be a huge trend of 2024. Leland Francis clearly got the memo with its newest perfume, which boasts fresh notes of black pepper, bergamot, marigold, and sandalwood.

Cicapair™ Sensitive Skin Moisturizer for Redness

Nip facial redness in the bud with Dr.Jart+'s new and improved Cicapair cream, which helps drastically reduces irritation and rapidly repairs the skin's barrier.

Eight Hour® Daily Hydrating Body Lotion

The newest product joining Elizabeth Arden's cult-favorite Eight Hour line, this body lotion is formulated with shea butter, avocado oil, and a prebiotic complex to relieve dryness and deliver silky smooth skin.

LashGenius® Conditioning Lash Serum

Us beauty girlies are going gaga over Anastasia Beverly Hills's innovative lash serum, which intensely hydrates lashes and creates a thicker, longer, and lifted look.

The Base Face Milk

Dry, winter skin getting you down? A little bit essence, a little bit moisturizer, Ilia's versatile milky formula intensely nourishes skin, while tackling redness and uneven texture. Use it as your daily moisturizer, or double up with a cream when your skin is feeling extra parched.

Reveal Skin Optimizing Refillable Soft Matte Foundation

Technically, Prada Beauty isn't new (it launched in Europe late last year), but it officially hit the U.S. market in early January. Featured products include this foundation, lipstick, and eyeshadow, as well as skincare goodies such as serum, moisturizer, and cleanser.

HYDR-8 Weightless Repair Oil

Kiss dry, lackluster tresses goodbye with Vegamour's newest hair oil, which strengthens, smooths, and adds a glossy shine to all hair types and textures. Superstar ingredients include marula oil, vitamin C oil, and a sacha inchi and chia seed oil blend.

Take The Day Off Facial Cleansing Mousse

If you've used Clinique's liquid makeup remover, you know exactly what to expect here: a gentle formula that instantly dissolves any trace of long-wearing makeup, but in mousse form.

Phyto-Teint Perfection

Powered by a blend of plant-based botanicals—such as cucumber extract, green lentil extract, and buckwheat extract—Sisley-Paris's new foundation hydrates, smoothes, and illuminates skin while delivering a matte, full-coverage finish that masks all imperfections.

Ocean Mist Volume Hair Mousse

Summer may be aways off, but the divine texture of a day at the beach doesn't have to be. Sachajuan's latest is an aireless mousse that provides grip, volume and shine, as well as a touch of hydration. Pro-tip its great for fine strands.

BB Burst

A tinted gel cream with actives such as copper peptides to support collagen, zinc to soothe sensitivity and redness, sodium pca to hydrate, and even barrier reinforcement, this innovative BB is the secret to a glowing even complexion that looks naturally yours but better.

Theraplus Overnight Repair Treatment

Winter dryness will meet its match with Soft Services's latest overnight treatment, which is formulated with retinol, colloidal oatmeal and panthenol for a mid-weight healing and comforting treat that will banish age spots, help tidy cuticle, and plump up delicate skin.

Multi-Active Day Face Cream

Dull, dehydrated skin will be a thing of the past once you try Clarins's Multi-Active face moisturizer, a super-charged formula that strengthens skin's barrier function and slows down the aging process. Use with the Multi-Active Night Face Cream for best results.

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