The Best New Beauty Launches to Try This February
From highlighters to hair oils.
@chrisellelim/Instagram
Beauty brands aren't playing around this February. Whether they're launching body-focused skincare (retinol for your legs anyone?) or a powerhouse vitamin C serum, the coolest beauty brands are making this month one to remember—these launches are almost enough to make up for the fact we have an extra day this February.
With launches from brands like Function of Beauty and Noble Panacea, there's plenty of goodness to look forward to this month. Truly, there's something for everyone—whether you're on the lookout for increased hydration, a do-it-all cleanser, or a luxuirous overnight peel.
Read on for our most-anticipated February 2024 beauty launches.
Pacifica
Pacifica Future Youth Moisturizing Super Cream ($26)
If you're on a quest for hydrated, bouncy skin, check out Pacifica's Future Youth Super Cream ($26). The lightweight formula, which contains peptides and phytonutrients, keeps skin hydrated for the long haul without making skin feel greasy or trapped. And as a bonus, the glass jar comes packaged in an upcycled sugarcane fiber carton.
Medik8
Medik8 Super-C Ferulic Serum ($74)
Give your skin a refresh with this vitamin C serum from Medik8. Whether you're hoping to soften your wrinkles, improve skin tone, or brighten your skin, this powerful formula—made with 30% Ethylated L-Ascorbic Acid—has you covered. Apply every morning (followed by SPF, of course) for best results.
Sulwahsoo
Sulwahsoo First Care Activating Mask ($12)
Sheet masks are the ultimate self-care item, and a hydrating formula like Sulwhasoo's is perfect for anyone who needs a boost of moisture. Each mask is infused with three weeks-worth of the brand's beloved First Care Activating Serum VI, which sets to work on improving your skin barrier and raidance.
Function of Beauty Pro
Function of Beauty PRO Bond Repair Custom Leave-In Treatment for Damaged Straight and Wavy Hair ($28)
If your hair needs a little love, try Function of Beauty's new leave-in treatment. A lightweight formula, this won't weigh your hair down. Instead, it'll give it an extra dose of shine and moisture, while also treating damaged strands. It's perfect for straight and wavy hair that's feeling the effects of bleaching and hot tools.
Noble Panacea
Noble Panacea The Exceptional Overnight Chronobiology Peel ($300)
If you're in the mood to splurge, this peel is a great investment to add to your skincare routine. Once a week, apply the pre-dosed treatment before bed and leave it on overnight for a fresh, rejuvenated look. Micro-dosed HA and AHAs aid cell turnover without irritation, while gotu kola soothes and softens the skin for a radiant, rested complexion.
Dealbodies
Dealbodies Retinol Resurfacing Body Serum ($52)
It's easy to focus all of your skincare efforts on your face, but your body deserves care, too. This retinol serum from new body brand Dealbodies is the perfect way to whip your bodycare routine into shape. With ingredients like 0.1% pure retinol, 10% lactic acid, and bakuchiol, this formula exfoliates the skin without irritation.
Tatcha
Tatcha The Matcha Cleanse ($40)
A solid skincare routine starts with a good cleanser. The Matcha Cleanse from Tatcha is a great go-to, particularly for people who wear makeup on a regular basis. The fragrance-free, soap free cleanser unclogs pores, keeps oil at bay, and smooths skin texture. Plus, it keeps skin hydrated, so you won't have to worry about it drying out your complexion.
Vegamour
Vegamour HYDR-8 Weightless Repair Hair Oil ($48)
The winter wind can do a number on your hair, but this luxe oil is here to help. Vegamour's latest formula uses a phytoactive oil blend to add smoothness and shine to all hair types. The lightweight formula tames frizz, strengthens and seals split ends, and hydrates for a glossy look and feel.
Phlur
Phlur Strawberry Letter Eau de Parfum ($99)
Phlur's latest fragrance is here just in time for Valentine's Day. Strawberry Letter is a juicy, flirty scent combining ripe berries, fresh plum, and light florals. At the base are notes of amber and tonka bean to create a delicious fragrance you'll want to drench yourself in for V Day and beyond.
Shiseido
Shiseido Vital Perfection Uplifting and Firming Advanced Cream ($140)
Shiseido's new cream uses Japan's premier ingredients for more lifted, radiant skin. SafflowerRed, grown exclusively in Japan, helps firm skin and even tone, ginseng helps to strengthen the skin barrier and boost collagen production, and jujuba fruit extract improves elasticity. Caffeine is also in the mix to brighten skin and reduce wrinkles, resulting in firmer, lifted, and more even-toned skin in two weeks.
Pat McGrath Labs
Pat McGrath Labs Skin Fetish: Sublime Skin Highlighter ($62)
Still in need of a last-minute gift for your Valentine (or, let's be real, yourself)? You're in luck, as every piece in Pat McGrath's Heart's Desire collection would make the perfect gift. We're partial to this opalescent cherub-embossed highlighter, but we're certain that both the nude lipsticks and shimmery shadow palette would also be much appreciated.
Lion Pose
Lion Pose Ghost-Buster 100% Mineral Sunscreen SPF 42 ($46)
Lion Pose teamed up with dermatologists to solve one of the trickiest formulation challenges in sun protection: A cast-free, melanin-friendly mineral sunscreen. The result is the Ghost-Buster Broad Spectrum SPF 42, which includes 15% non-nano zinc oxide for UV/UB protection, iron oxide for subtle tinting, and moisture-boosting squalane. (Plus, it has a fabulous, cucumbery scent.)
Raw Sugar
Raw Sugar The Not So Dry Shampoo ($12)
Dry shampoo doesn't have to be quite so, well, dry. The Not So Dry Shampoo ($12) from Raw Sugar has an innovative new lotion texture that dries to a powder finish—it's a game changer for anyone who wants an alternative to aerosol or powder. Simply emulsify the formula in your hands and and apply it to your roots. Give it two minutes for the tapioca and rice starch to soak up the oils, and brush through for soft, clean hair.
BeautyStat
BeautyStat The Peptide Wrinkle Relaxing Moisturizer ($72)
If you're looking to swap your go-to moisturizer for something that addresses concerns like fine lines and wrinkles, this formula from BeautyStat is worth a try. It's gentle enough to be used day and night, with powerful skin-plumping ingredients like peptides and glucosamine to help you achieve a more youthful complexion.
Marc Jacobs
Marc Jacobs Daisy Wild ($160)
Joining Marc Jacobs' iconic Daisy line in the brand's first refillable fragrance, Daisy Wild. Inspired by youth and spontaneity, this scent contains notes of banana blossom, jasmine, and vetiver. The fresh, feminine fragrance is just as gorgeous as the bottle, which is complete with lifelike "stems" in the juice.
Sisley Paris
Sisley Paris Phyto-Teint Perfection ($125)
Looking to give the cloud skin trend a whirl? Sisley Paris' latest launch will get you there. The high-coverage foundation has a matte finish that never veers on cakey thanks to the deeply hydrating formula. While it's a bit of a splurge, once you see the luxurious texture, you'll get it—plus, the skincare ingredients help improve the look of your skin over time.
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