The Best Affordable Swimwear Brands to Shop Online—Including Zara & Abercrombie
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Listen, I love shopping for swimwear as much as the next gal, but there’s no denying that some of my favorite suits are pricey as hell. They’re always cute but like, I also need to buy food this week, you know? If, like me, you’re balling on a budget for summer, I’ve rounded up the best affordable swimwear brands that offer bikinis and one-pieces for under $50 bucks.
Best Affordable Swimwear Brands in 2024, at a Glance
Best Overall: Cupshe
Beloved by Millennials & Gen Z: Abercrombie & Fitch
Most Trendy: Zara
Best for Timeless Styles: H&M
Best Tried & True: Target
Best for Comfort: Aerie
Sexiest Designs: PrettyLittleThing
Best Unique Designs: Mango
Most Versatile: ASOS
Best with Quick Shipping: Amazon
Best Discounted Options: J.Crew
This year more than most, I need to save my hard-earned coin. Yes, I do have a borderline swimwear shopping addiction, but I can’t be spending $100 on a single bikini top these days, let alone on more than one. That’s why I turn to my favorite brands like Zara, Aerie and H&M. They never fail to offer a bunch of suits that I am a) obsessed with and b) can actually afford.
I used to think that I would have to shell out some serious dough in order to look cute this summer, but I’m happy to report that isn’t the case. So, whether you’re looking for a one-piece swimsuit that is covered in sexy cutouts or a bikini that will seamlessly take you from the beach to the bar this summer, I’ve got you covered. Read on to shop nine of my favorite affordable swimwear brands.
Cupshe
Rib Mineral Wash Scoop Neck Top & Hipster Bikini Set
Whether you’re looking for one-shoulder strapped tops, triangle tops, scoop necks, stretch, and everything in-between, Cupshe has it. Even better, they sell swimsuit sets where you can get two pieces for the typical price of one at other outlets. This ribbed scoop neck set has the perfect amount of stretch so you’ll get a customized fit as soon as you slip it on without even trying. The best part?
Shipping and returns: free within 30 days
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Pros
Easy returns
Cons
Sold as a set, which may be difficult if you’re two different sizes
Abercrombie & Fitch
Wide Strap Twist Continuous Underwire Bikini Top
On Sale 29% off
Your favorite store is officially cool again, courtesy of a killer swimwear collection that makes me want to book a vacation like, right now. All of Abercrombie & Fitch’s suits are covered in dainty floral patterns or playful gingham checks, so you’ll feel as if you stepped out of a Victorian-era romance novel in one of these pieces. This twisted bikini top might not have a pattern on it, but it sure is absolutely adorable.
Shipping and Returns: free shipping over $99, $7 fee returns
Pros
Multiple color options of one style
Cons
Sizes sell out quickly
Amazon
Pink Queen Women’s High Waisted Bikini Set Two Piece Swimsuit
If you need a suit to arrive, like, yesterday, Amazon is the place to shop. With Prime next-day shipping you can get bathing suit options in your hands faster than you can say “I need an Uber to the airport.” My favorite thing about shopping at Amazon is that when you find a style you like, you can grab it in multiple different colors, like with this skirt set that comes in 11 different colors.
Shipping and returns: free
Pros
Fast shipping
Multiple color options
Cons
Can’t mix and match sizes
Zara
Contrast Metal Trim Top
Zara’s slew of cute suits are all priced under $100, so you can’t go wrong when choosing from one of its fun colors or styles. Just like the retailers’ ready-to-wear collections, it always has all the trendiest colors and silhouettes in stock. At the moment, I’m going absolutely wild for this vibrant one-piece. It looks like it’d cost hundreds of dollars, except it’s only $48.
Shipping and returns: $6.95 shipping, $4.95 returns
Pros
Can return for free to Zara stores
Cons
Styles sell out quickly
H&M
Padded Bikini Top
H&M has long been my go-to when I’m on the hunt for an affordable bikini that I want to keep in my collection for years to come. Why? Because its styles are always timeless and they are so, so easy to wear. Take, for example, this bikini top that’s super cute.
Shipping and returns: free over $60 or if you’re a member
Pros
Less than $25 per piece
Cons
Less extensive size range
Target
Women’s Ruffle Strap Bralette Bikini Top – Wild Fable™
On Sale 28% off
Wild Fable is just one of several amazing (and affordable) swimwear brands at Target. The size range for all of their bikinis is modeled off of bra cup sizes, so you’re basically guaranteed to find a suit that fits you perfectly this summer. This light blue bikini top provides a little extra coverage on top and is available in sizes XXS-3X.
Shipping and returns: $5.99 or free with orders over $35
Pros
Frequent sales
True to size
Cons
Styles sell out quickly
Aerie
Cut Out One Piece
On Sale 60% off
You probably already love Aerie for its workout gear but do not sleep on its swimwear selection. Check out this cut-out one-piece that’ll look so cute with whatever accessories you decide to go with. We’re envisioning either chunky gold jewelry or dainty pearl and bead pieces. Also, can we talk about this gorgeous color combo?
Shipping and returns: free shipping over $75, free returns
Pros
Frequent sales
Great rewards program (sign up)
Cons
Styles sell out quickly
PrettyLittleThing
Cream Hammered Trim Bandeau Bikini Top
On Sale 43% off
Let’s get one thing straight—PrettyLittleThing’s bikinis are straight fire. Whatever style you’re looking for, they most likely have it in a ton of colors—from sexy string bikinis to options with editorial cutouts or blingy gemstones. This bikini top with metal embellishments looks like it costs way more than it actually does. Where else can you find a swimsuit on sale for under $20?
Shipping and returns: $6.99 shipping and returns
Pros
Frequent sales
Cons
Very small sizing
Mango
Leopard Bikini Top
If you’re looking for a no-fuss swimwear selection that you know is going to look great IRL, Mango should be on your must-shop list. The celebrity-adored brand is so affordable anyways, but its swimwear collection is seriously good, too. The clothing company is known for its minimal aesthetic and basics. The leopard bikini top matches the brand’s vibe to perfection.
Shipping and returns: free over $50, free returns
Pros
Unique styles
Cons
Limited size range
ASOS
Scallop Bikini
ASOS has tons of affordable brands on its site, but I wanted to highlight its in-house brand, ASOS Design. Most of the suits in the line are priced at under $50 and come in easy-to-shop sets so you can buy both pieces in one purchase. Prepare to literally glow in this bright white scalloped bikini top. It’s rare to see designs like this, so scoop it up ASAP.
Shipping and returns: free shipping and free returns within 14 days
Pros
Can mix and match sizes
Cons
Sizes sell out quickly
Blackbough
Candiace Ruffled Bottoms
I love shopping at Blackbough for styles that look designer but are half the cost, like this floral ruffled number that comes in so many different styles and colors. I have found they are pretty true to size, but if you have a larger bum like me, you might want to size up for extra coverage.
Shipping and returns: free shipping over $120, 30-day exchange or store credit only
Pros
Designer-inspired styles
Cons
Can’t return; only exchanges
Pacsun
Floral Triangle Top
On Sale 20% off
You might have slept on Pacsun since you were in high school, but the brand actually has so many cute and affordable swimwear options, like this adorable floral set. Each piece is typically around $30 each and items frequently go on sale.
Shipping and returns: free over $50, returns within 30 days
Pros
Most items under $30
Cons
Limited size range
Victoria’s Secret
Mix & Match Full-Coverage Bikini Top
On Sale 46% off
Victoria’s Secret has higher listing prices, but they are quite literally always having sales. You can currently scoop up a variety of swimsuits in so many different colors for 50 percent off, like this lace back top with full front coverage.
Shipping and returns: free
Pros
Frequent sales
Easy returns
Cons
Many suits are unlined
Calzedonia
Triangle Slide String Swimsuit Top New York
On Sale 76% off
Calzedonia is, perhaps, most famous for its lingerie and leg wear like tights and leggings, but they also have an impressive swimwear range that frequently goes on sale. Grab this triangle top for just $12 now.
Shipping and returns: free with orders over $60, free returns for Calzedonia Lover members
Pros
Different ways to wear most items
Cons
Limited size range
Old Navy
Scoop-Neck Bikini Swim Top
On Sale 48% off
The best part about shopping at Old Navy has to be the size range. You can grab most styles in XS through 4X and yup, there are ALWAYS sales. This lime green textured top has the perfect amount of coverage for larger busts and has adjustable straps so you can always get the perfect fit.
Shipping and returns: free with $50 minimum, free returns
Pros
Impressive size range
Cons
Styles sell out quickly
Lively
Plunge Bralette & Bikini Swim Bundle
On Sale 70% off
This blue and white striped bikini set has the unfortunate side effect of making me wanna book a summer trip to the Italian Amalfi Coast, no matter what the cost! Thank goodness I’ll at least save some dough on my swimsuit purchases.
Shipping and returns: free shipping over $60, no returns
Pros
Chic designs
Cons
Final sale only
Forever 21
Floral Print String Bikini Bottoms
On Sale 0% off
Don’t sleep on this brand you may or may not have shopped since you were in high school. They’re great if you’re in a pinch and need extra swimwear options at an affordable cost for your next beach trip. This green and floral print is soooo cute and will run you just under $13.
Shipping and returns: free shipping over $50, no returns
Pros
Frequent sales
Cons
Limited size range
Hollister
Curvy Ribbed Underwire Bikini Top
On Sale 0% off
I love brands like Hollister when you need a different cut of suit that strays from the traditional straight-line silhouettes you find at most retailers. The brand offers curvy styles, like this curvy top that’s on sale now for 20 percent off.
Shipping and returns: free shipping over $59, returns in 30 days
Pros
Multiple prints in each style
Cons
Styles sell out quickly
J.Crew
J.Crew Triangle Bikini
On Sale 55% off
Believe it or not, the preppy fashion brand you know and likely love has some affordable swimwear options, including this classic triangular bikini that’s currently up to 55 percent off. Shop it in a range of colors and sizes (XXS through 3X) like this bright blue shade that will instantly pop.
Don’t overlook the retailer’s extensive swimwear offerings; you’ll find a ton of options marked down right now, from one-pieces and bikinis to strapless tops you can mix and match with an array of bottoms.
Shipping and returns: free within 30 days
Pros
On sale
Extensive size range
Cons
Selling fast
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