The 28 Best Affordable Jewelry Brands, Starting at Just $23

·12 min read

Whether you truly care about fashion or tend to throw on a pair of leggings and run out the door in the morning, we bet you still love a good piece of bling—and affordable jewelry brands let us indulge without sticker shock. From the dainty gold hoops you never take off to a pretty tangle of chain necklaces, the right bit of sparkle can elevate even a basic white tee. Since shopping for these accessories shouldn’t put you into credit card debt, we pulled together this list of the 28 best places to shop, for yourself or for gifting. All quality. All on trend. And all under $200.

RELATED: 20 Jewelry Storage Ideas That Double as Decor

1. Anthropologie

When we're on the hunt for monogrammed and horoscope-inspired jewelry, Anthropologie is our first stop. From a classic mini monogram gold-plated necklace ($60) to a beautiful stacked birthstone ring ($58) the fashion retailer designs tons of personalized pieces that you can wear every single day. Not to mention, Anthropologie carries pieces from many of our other favorite affordable jewelry brands, including Lady Grey and Jenny Bird.


2. Olivia Le

If dainty, timeless beaded jewelry is your thing, you have to check out Olivia Le. We recommend scooping up a few necklaces, like the Leilani Mother Of Pearl necklace ($98), the Grande Venice Rope necklace ($128) and Brea Bead necklace ($68) and stacking them to elevate any look.

SHOP Olivia Le

3. Mejuri

Minimal designs + reasonable prices + extremely good quality = the brilliant equation behind anything from Mejuri. The direct-to-consumer brand is your best bet for 14K-gold delicate rings ($98) that won’t turn your fingers green and a chain necklace dotted with white sapphires ($98) that you can wear to work (and even during a workout).


4. Kendra Scott

Kendra Scott knows how to craft a heart; standouts with the motif include a sweet drusy necklace (From $50), a pair of ocean kyocera opal stud earrings ($68) and the coolest clip-ons ($52) we've seen in forever, made of platinum drusy in a silver setting. Should you be tempted to buy multiple pieces, Kendra Scott has all the goods to keep them tangle-free with cute organizational solutions: a ladder-style jewelry stand ($90) for pierced earrings or for necklaces, an acrylic T-bar stand ($85).


5. Madewell

You already love Madewell’s wide-leg jeans and cozy winter sweaters. So we're pretty sure you'll love their jewelry too. From simple gold-plated huggies ($48) to jazz up your ear party to on-trend toggle chain necklaces ($29) and statement earrings ($23) that you won't find anywhere else, they have a solid assortment of options to choose from. Don’t sleep on their sets of stacking rings—like these that mix metals and stones ($28)—and be sure to check out their sale section, where you can often find gems that cost less than a glass of wine.


6. Made by Mary

This female-founded brand has an understated allure that's all the more irresistible given the average price point falls mainly under $100. For gifting, choose between the Gen Number Rectangle Necklace ($82) to commemorate a birth, wedding, graduation or just, um, survival ('22 engraving, anyone?) and the stackable Poppy Choker Necklace ($78) that pairs well with any necklaces already in rotation. And the Nova Disc Necklace ($118) is sure to be a hit, with each of three discs engravable with important names. (Note: Production and shipping take around a month, so plan ahead.)


7. Astrid & Miyu

Astrid & Miyu is the London destination for cool layered necklaces (but don’t worry, you’ll get free international shipping). Start with a beaded choker ($69) and add a simple circle pendant ($115). Both the aforementioned necklaces are made of plated sterling silver, so you know they’ll last you for years to come.


8. Luv AJ

We can describe Luv AJ in four words: Bring on the bling. While the brand does offer solid metal options (including a smart signet ring), its pavé and crystal-studded numbers are definitely the way to go. There are crystal pavé-encrusted cuban link hoops ($65) that resemble diamonds without the four-figure price tag, and silver-plated pavé huggies ($65) that even your most fashionable would approve of. Fun fact: Luv AJ was started by Amanda Thomas in 2005 when she was just 15 and was making baubles in her free time after school.


9. Gorjana

Gorjana has the whole laid-back SoCal thing on lock; the brand is based in Laguna Beach, California, after all. Rock some simple shimmer huggies ($45) for a day at the office, a glittering star necklace ($60) for every holiday party you've got on the calendar and a simple drop necklace ($55) for your next day at the beach...even if you have to wear a puffer coat with it because it’s currently 32 degrees.


10. Brinker & Eliza

A Connecticut-based mother-daughter duo comes together for this stylish beauty brand for all ages. And the best part is it’s not all trendy chain-like twist necklaces ($148), though there are plenty of those beauties too. Some additional designs include a heart-shaped locket ($168) and gold pearl huggies ($98).


11. Aurate

Aurate is known for fine jewelry to fit every budget. Only want to spend $60? Here are some gorgeous gold ball studs. Have $100 burning a hole in your pocket? Treat yourself to a delicate ring with a birthstone. Want to invest in a pearl for another $200? Aurate has one on a gold chain for you. Their prices can go all the way up to $3,000, so you (and your wallet) have been warned.


12. Tai Jewelry

If you’re on the hunt for a super specific piece of jewelry—such as a ring with birthstone rock crystals ($65)—Tai Jewelry’s got you covered. The brand has every kind of style you could want, from a heart and arrow necklace ($55) to a pearl birthstone bracelet ($80) and their studded zodiac necklace ($55) is the best gift you could give to, well, anyone.


13. Becket + Quill

The perfect place to shop for the tweens, teens, and their moms on your list, this female-owned brand makes small, fashionable, but not overly trendy pieces that can be worn every day. Start a neck stack with their Delicate Duo ($100), which features a sorbet-enamel heart charm and gold chain. The three-strand button pearl bracelet (From $40) is so versatile, and the little lightning bolt earring duo (From $55)? Classically cool.


14. Soko

Can affordable jewelry also be ethical? Yes, if you shop from Soko, a brand that taps into a network of artisans in Kenya to create each of its statement pieces. From 24k gold plated brass cuffs ($198) that would pair well with anything to dangling gold earrings ($118)—and don’t forget this disc charm necklace ($69)—these baubles will spark conversation, if not for their organic shapes and unique touches, then for their inspiring origins.


15. Catbird

Delicate but extremely wearable is the name of the game at Catbird. This New York City-based brand is the shopping destination of choice for anyone in search of precious gold bling that doesn't eat up an entire paycheck. (See: The tiny alphabet charm ($48) to adorn any of your gold chains.) But most thrilling are their real diamond earrings, for less than $150. There's the Petite Cerceau Hoop ($149) that seems to defy gravity as it curves along the lobe and the new Diamond Pinprick Stud ($118) that appears to float in your lobe, thanks to the innovative design in which the stone is pierced by a tiny thread of platinum that's fused to a gold post.


16. Baublebar

When there’s a jewelry trend that’s going to cost you four figures, check BaubleBar before pulling the trigger. The stylish site seriously has its finger on the pulse. Case in point, this clunky curb chain necklaces ($48).


17. Adina's Jewels

For the most intriguing neck mess, it's important to have at least one major piece of bling. But there's no need to overspend on a pavé diamond pendant when Adina's Jewels CZ creations are available. We love their chic diamond studs and solitaire necklace set ($88) and danging link stud earrings ($58).


18. Jenny Bird

Love a chunky piece of jewelry that adds a minimalist, modernist vibe to every outfit, from jeans and a t-shirt to slinky dresses? That's Jenny Bird's wheelhouse, from a 14K gold-dipped brass necklace ($140) to the brand's super-cool take on the traditional signet ring ($75).


19. Lady Grey Jewelry

Pearls are massively flattering on everyone (including major league outfielders); they cast a luminosity onto all skin tones and pair well with gold and silver. Lady Grey has a way with the stone, putting elegant freshwater earrings into the wonderfully off-kilter Varie necklace ($168), which looks just as fabulous over winter sweaters as it does on summer tank tops. And of course, what's handier than a curb chain-turned-mask chain ($108; $90)?


20. Kenneth Jay Lane

Kenneth Jay Lane baubles have been worn by Audrey Hepburn, Elizabeth Taylor and Princess Diana, so surely they’ll do for you. While some pieces can be a bit pricey, the brand also offers quite a few wallet-friendly options that do not skimp on the drama. Take, for example, this enamel giraffe-pattern bracelet ($115) or this bold faux sapphire statement necklace ($80).


21. Alexis Bittar

Designer Alexis Bittar has branched out into semi-precious stones, hammered metals and delicate chains in the many years since he bought a block of Lucite in 1990 to figure out how to make jewelry by carving into it. Yet the Lucite is still what we're craving, and it's now available in 27 colors from a shocking pink to a luminous amber and is crafted into shapes like a chunky ring ($100), skinny bangle ($110) and stunning teardrop earrings ($125) that will make any outfit pop.


22. Skagen

This women’s jewelry collection is inspired by the coast of Skagen, Denmark, which means one thing: Scandi chic! Plenty of these pieces play with light and contrast, like the rose-tone mother-of-pearl bracelet ($65), while others bring a touch of color to any day of the week, as evidenced by the sea glass stud earrings ($50). Once you’ve treated yourself to some new jewelry, you might as well finish off your look with a new timepiece ($115; $72 at Amazon).


23. Fraiser Sterling

In 2011, founder Fraiser Lipton wanted to make her dream accessory line and 10 years later, she nailed it with Fraiser Sterling. Whether you're rocking their rings, chokers or earrings, these trendy pieces will definitely stand out in your jewelry box. When you're ready to upgrade your personal style, check out their custom pearl princess necklace ($66), the Euphoria-inspired Maddie bracelet ($52) or the 14k gold mood ring ($32).

Shop Fraiser Sterling

24. Missoma

Missoma prides itself on being one of the first demi-fine jewelry brands to offer everything from necklaces to pendants at accessible prices since 2008. Whether you prefer sterling silver like the Bobble Chain Choker ($59), solid gold like the Zenyu Chandelier hoop earrings ($162) or gemstones like the Jelly Heart Gemstone Ring ($110), this London-based company has you covered.

Shop Missoma

25. Bonbon Whims

If you love Y2K fashion, look no further than Bonbon Whims. This AAPI-owned brand is the destination for bold, whimsical pieces. From their chunky resin rings ($60) to their statement drop earrings ($38) and charm necklaces ($88), celebs like Ariana Grande, Olivia Rodrigo and Megan Thee Stallion can't seem to get enough of the brand's signature styles.

Shop Bonbon Whims

26. Awe Inspired

In 2018, founder Jill Johnson launched Awe Inspired to make meaningful gifts that would stand as a symbol of empowerment whenever you wore them."We design timeless, modern heirlooms to raise inner strength and bring a little more beauty into the world," the site reads. Offering a wide selection of mixed metals and gemstones that are ethically-sourced and sustainably-made, our favorites include the Triple Moon necklace ($140), Snake Stud earrings ($40) and Athena necklace ($160). It's no wonder the brand counts A-listers like Selena Gomez, Kristen Bell and Sarah Jessica Parker as fans.

Shop Awe Inspired

27. 8 Other Reasons

Since 2010, 8 Other Reasons has given us exactly one reason to upgrade our jewelry collection: their chic, affordable pieces. According to the brand, they want you to be the life of the party and their staples are guaranteed to bring your whole look together for such occasions. Whether you're gearing up for a music festival or a night out with friends, add their pearl accent hoops ($31), a layered necklace with star pendants or the entire Sophie Richie collection to really shine.

Shop 8 Other Reasons

28. Ten Wilde

Fact: everyone could use a good pair of hoops in their lives and this BIPOC-owned brand is our go-to for gold hoops at an affordable price. Choose from the twisted style ($35), the mini orbs ($32) or the 18k gold tube ones ($65), or stack a few styles as you please. And if you're looking for something other than hoops, the company also carries waist chains, pearl necklaces and stacking rings.

Shop Ten Wilde

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