Ben & Jerry’s Celebrates Marriage Equality With 'I Dough, I Dough' Flavor
The Supreme Court’s landmark decision to legalize same-sex marriage nationwide was met with much love, excitement, tears of joy, and rainbow-colored Instagram posts. And while everyone is celebrating the news in their own way, one celebration is a little tastier than most. We’re talking, cookie dough ice cream tasty.
Ben and Jerry’s, a friend to ice cream loving liberals everywhere and longtime supporter of marriage equality, didn’t waste any time with their celebration.
Shortly after the Supreme Court’s decision was made, the ice cream company announced that in honor of the ruling, they’re temporarily renaming their Chocolate Chip Cookie Dough ice cream to “I Dough, I Dough” at participating scoop shops across the country.
Photo credit: Kevin Minoli/Twitter
They’ll also be selling pints of the special edition through the Human Rights Campaign website , with 100 percent of the profits going toward supporting the Human Rights Campaign’s various programs to help further the fight for lesbian, gay, bisexual, and transgender equality.
The tweet announcing “I Dough, I Dough” has already gotten thousands of retweets and favorites from fans eager to get their hands on the new pints.
One such fan tweeted a pint of the ice cream in the air outside of the Supreme Court, adding, “@benandjerrys says ‘I DOugh, I DOugh!” outside of #SCOTUS!”
So, if you’re as stoked about this news as we are, order yourself a few pints and have an equality-themed ice cream party worthy of this momentous occasion. Or, if you’d prefer to have your equality-themed desserts homemade, we’ve got all the rainbow-themed recipes you need right here.
More Ben & Jerry’s news:
Every flavor of Ben & Jerry’s flavor, ranked
New Ben & Jerry’s flavor comes with a purpose