Behind the Scenes of Timothée Chalamet’s New Bleu de Chanel Campaign

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Timothée Chalamet was announced as the new face of Chanel fragrance Bleu de Chanel back in May, and now we have the first look at the full campaign. The short film is the first collaboration between actor Timothée Chalamet and director Martin Scorsese, the latter of whom directed the the first Bleu de Chanel campaign back in 2010.

"The American director’s film explores the delicate ambivalence between the overexposure that comes with fame, which causes the actor to live a scripted version of his life, and his profound desire to seek authenticity in his craft," the brand says in a release. The film is shot in black-and-white, but hints of blue make in appearance throughout and at the ending, where the campaign message “Find your blue, find yourself' reaches the crescendo.

"Bleu de Chanel has just the right amount of conviction and intensity to represent a man who refuses to be typecast," says Olivier Polge, Chanel's In-House Perfumer-Creator. "A man who dismisses facades and who is not afraid to let vulnerability show through his tough, disarming exterior."

Timothée Chalamet was announced as the new face of Chanel fragrance Bleu de Chanel back in May, and now we have the first look at the full campaign. The short film is the first collaboration between Chalamet and legendary director Martin Scorsese, who in 2010 directed the original Bleu de Chanel campaign.

“In this short film, I’m playing sort of a caricature of what my life could be seen as, sort of in a hyper-realized setting, and sort of the publicity requirements that come with acting,” Chalamet says in a behind-the-scenes video shared exclusively with Bazaar (above). “One of the highest honors, if not the highest honor, of my career: to get to work with Martin Scorsese in New York. I’m a New York boy—I’m a New York actor. Checking something huge off [the] personal bucket list.” The film is shot in black-and-white, but hints of blue appear throughout and peak at the end, when the campaign message “Find your blue, find yourself” reaches a crescendo.

The fragrance is a citrus, woody blend with notes of grapefruit, lemon, mint, and pink pepper at the top; middle notes of ginger, nutmeg, and jasmine; and incense, vetiver, cedar, sandalwood, patchouli, labdanum, and white musk at the base. “Bleu de Chanel has just the right amount of conviction and intensity to represent a man who refuses to be typecast,” says Olivier Polge, Chanel’s in-house perfumer-creator. “A man who dismisses facades and who is not afraid to let vulnerability show through his tough, disarming exterior.”

Ahead, scroll through some exclusive behind-the-scenes images from the Bleu de Chanel campaign shoot—which are sure to excite Chalamet’s devoted fans—and shop the scent.

Bleu de Chanel Eau de Parfum

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